Indianapolis-based Collective Alternative, a full-service marketing, advertising and public relations firm, has hired Nicole Misencik as director of client services. In her new role, she will serve as a liaison to clients and oversee the planning, developing and strategic management of projects, while also building and maintaining client relationships and ensuring client projects are implemented according to plan.

Misencik previously worked for nine years as a meteorologist at WTHR-TV in Indianapolis. She received her Bachelor of Arts Degree in Broadcast Journalism and Women’s Studies from Northern Arizona University and was awarded a certificate in Meteorology from Mississippi State University.