The co-founder of Indianapolis-based social media analytics firm Fizziology says moving into new industry verticals such as sports will supercharge the company's growth. Ben Carlson says Monday's announcement that Fizziology is expanding its Indianapolis headquarters by adding 55 jobs by 2020, will lead to more investment in the future.

The company currently services clients in the entertainment, retail and travel industries. Carlson says the $550,000 investment in Indy will allow Fizziology to expand into other areas, including fashion, media and sports.

In an interview with Inside INdiana Business, Carlson said the company's goal is to be the leader in audience insights. "I think that's going to mean us continuing to invest and create new technology, invest in people, expand the categories and the industry verticals in which we're currently working and we really want to be somebody that's not just a quick growth company, but somebody that's growing with an eye to the future."

Carlson says the company, which also has offices in Nashville and Los Angeles, will keep its headquarters located at The Hatch, a coworking space in the Broad Ripple District in Indianapolis. "There's lots of room for us for us to kind of move into as we're expanding and growing. As we have more and more people, we'll have to make determinations about what that means for how many people we have here at The Hatch and elsewhere."

Fizziology currently employs 22 full-time workers.