IMS Unveils 2018 Indy 500 Logo
Just days before the 101st Running of the Indianapolis 500, the Indianapolis Motor Speedway has unveiled the logo for the 102nd running next year. The Speedway says the logo "blends evolution and continuity with styling cues" from the previous two designs.
The logo was designed by the IMS Creative Services team and Indianapolis-based advertising agency Mortenson Safar Kim.
"The design of the 102nd Indianapolis 500 logo is a perfect mix of the tradition that everyone holds so dearly about this great race and its exciting future," said IMS President Doug Boles. "The color scheme also is a salute to the patriotism and sacrifice that we cherish every Memorial Day Weekend at IMS."
The 102nd Running of the Indianapolis 500 is scheduled for Sunday, May 27, 2018.