General Electric Co. (NYSE: GE), which has three manufacturing sites throughout the state, is launching an effort designed to get more women into its tech-driven work force. Balance the Equation is looking to attract 20,000 women into STEM fields by 2020 and boosting its representation of women and men in entry-level programs to a 50:50 ratio. Other facets of Balance the Equation include TV ads, urging universities to recruit with “a contemporary gender mix” and expanding family-friendly benefits like parental leave and affordable childcare.

In an interview in our most recent INdiana Connections e-newsletter, GE Global Brand Experience Marketing Lead Jamie Braaten says the effort, which includes an RV tour of college campuses like Purdue University, will help “paint a picture” of what a career in tech could be for women. "Our whole goal (with the tour) was to try to sort of unearth for them the opportunities in terms of possible roles and career paths. Kind of spotlight and really show the incredible women that are already working at GE and how different each job is," Braaten told Special Projects Reporter Kylie Veleta.

Women in Indiana could gain more opportunities from Balance the Equation than those in other states. GE says it has historically recruited more students from Indiana colleges than any other state -- hiring more Purdue grads than any other U.S. school.

You can read more about the effort and hear more from the leaders involved by clicking here.