INDIANAPOLIS - An Indianapolis-based parking technology startup has announced it has reached $1.7 million in total capital. Parker Technology LLC has also hired a local entrepreneur to serve as chief executive officer.

Brian Wolff, co-founder of Bluelock, will serve as both CEO and president of Parker. The company says Wolff's hiring was designed to help accelerate its strong growth. Parker recently raised $500,000 from existing investors, bringing it to the $1.7 million total.

Parker Technology says it helps parking garages assist customers with two-way video and a 24/7 call center. The company adds millennials are driving the trend toward automated service, which they prefer "until something goes wrong."

"I’m excited about the potential we have to revolutionize customer service with technology,” said Wolff. “Automation has removed many opportunities for customers to interact with a human. As a result, customer service is suffering. Parker’s patented platform gives us an incredible opportunity to bring the human touch back into the customer experience." 

The company says it will use the funding to grow its sales force, improve supply chain reliability and grow into new markets.

"We will exploit our patent protection in the $40 billion parking industry for the next 18 months until we mature the organization, at which time Parker will expand to other underserved industries where automated machines have replaced human interaction." said Wolff.