Distillery Banking on The 'Science of Spirits'
A new distillery in the popular Massachusetts Avenue neighborhood in Indianapolis is hoping a focus on the science of mixology can help it find success in a crowded market. Broken Beaker Distillery was founded by the husband and wife team of Thomas Wysocki, a chemist, and Heather Finfrock, an engineer. Wysocki says the distillery's ties to science range from beaker-shaped glasses and science facts on coasters and decor to the experimental nature of its drink recipes. During an interview on Inside INdiana Business Television, Wysocki said the "geeky" feel can help it stand out in a vibrant neighborhood.
Broken Beaker Distillery opened last last month on Mass Ave. Wysocki says bartenders will "dabble in molecular mixology" to create craft cocktails. He says one of his big goals is to come up with different types of recipes, and experiment with them based on customer feedback.
The founders say the 3,500 square-foot distillery is designed in part to recreate the memory of a high school chemistry classroom. It also includes periodic table shelving, foosball tables and 50-inch televisions.
Last year, the Indiana General Assembly passed a bill allowing wineries, microbreweries and artisan distilleries to more easily serve their products. The author, Representative Dave Ober (R-82), called the measure a way to embrace the state's growing craft beverage industry and spark further momentum by eliminating regulations.