updated: 2/22/2013 12:51:48 PM

Sun King Expanding Indiana Distribution

InsideINdianaBusiness.com Report

Indianapolis-based Sun King Brewing Co. is expanding its reach in Indiana through two new distribution agreements. The brewer has entered into deals with Valparaiso-based Indiana Beverage and North Vernon Beverage in southeast Indiana.

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February 22, 2013

News Release

Indianapolis, Ind. -- Until now, if you wanted to enjoy Sun King beer you had to be in central Indiana, but all of that is about to change. After a series of expansion efforts to increase capacity and vetting a number of distribution options, Sun King will now be available in southeastern Indiana and across the northern third of the state.

Since the first batch of beer was crafted on July 1, 2009, Sun King has continued to grow in popularity and size. Sun King produced 500 barrels of beer in 2009 and has grown to become the second largest brewery in Indiana, producing just over 15,000 barrels of beer in 2012 and self-distributing all of it to over 700 bars, restaurants, and liquor stores in central Indiana.

"Indianapolis and the surrounding areas have always been our main focus and have been relatively easy to service," said Omar Robinson, Sun King's President. "In order to share our beers with the rest of the state, we need logistical support, so when approaching new territories we felt it would be best to work with distribution partners that live and work in those areas. We are excited to be working with Indiana Beverage and North Vernon Beverage to give more Hoosiers access to our beer."

New territories not only give more Indiana residents access to our beer, but they give greater access to craft beer enthusiast in neighboring states where Sun King is not available.

Distribution began last week with North Vernon Beverage, who covers the I-65 corridor down to Jeffersonville and New Albany. Indiana Beverage will launch Sun King in the northern part of the state beginning on Monday, February 25 with a kick-off event at Beer Geeks in Highland, Indiana at 5:00 P.M..

"Sun King will continue to enforce our policy that mandates our beer be warehoused, delivered, stored and sold cold to help ensure the quality and freshness of our beer, so don't expect to find it on your grocer's shelf," said brewer/owner Dave Colt.

About Sun King Brewing
Company Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends- Omar Robinson, Andy Fagg and Steve Koers-the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the second-largest beer brewer in the state of Indiana. The company's commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions. Visit www.sunkingbrewing.com for more information.

About Indiana Beverage
Since 1939, Indiana Beverage has been a family-owned beer wholesaler that distributes over 550 brands of beer to retail partners such as liquor stores, grocery stores, restaurants, hotels, taverns and other retail outlets throughout Northern Indiana. They have worked diligently to promote responsible consumption of their products and give back to their local communities. More information is available at http://sunkingbrewing.us2.list-manage.com/track/click?u=ed514ccaccbd9aed2bf65c940&id=78f8d57bf6&e=4854ab5856

About North Vernon Beverage
North Vernon Beverage has been in the beer distribution business since prohibition (1933) and has been managed under the same ownership since 1979. They currently service in excess of 700 retail accounts in an 11 county area in South Central Indiana. They have always taken great pride in the products they represent, the wonderful relationship they share with their retail partners and also the quality of people that make up their winning sales and delivery teams.

Source: Sun King Brewing Co.

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