All of us are guilty of missing significant marketing opportunities - even those of us in the business of marketing. But the problem seems especially acute in professional services. The issue is...... Read More
"People don't love your brand - they don't even like it." --Joe Parrish, The Drum. A great headline is incredibly powerful. And the quote certainly grabbed my attention. As someone who is passionat...... Read More
Advertising has changed a great deal in recent years and there is no reason to believe the pace of change is going to, well, change. So in the spirit of looking ahead to the New Year, here are a f...... Read More
If you’re not old enough to remember the original A-TEAM television series, perhaps you saw a few episodes in re-runs. In the series, George Peppard’s character, Lieutenant Colonel John “Hannibal” ...... Read More
Personal branding has been the source of much discussion in marketing for several years now. I get it. A great individual CV can dramatically enhance an individual’s professional reputation and wit...... Read More
