South Bend Staffing Company Works on Branding

South Bend-based Peoplelink Staffing Solutions has announced a new entity that will house the company's staffing brands. The company says creation of Peoplelink Group allows the group to do a better job cross-selling services. July 8, 2014

News Release

South Bend — Peoplelink Staffing Solutions, one of the top 100 largest U.S. staffing firms, announces Peoplelink Group, a new entity that will house their various staffing brands. Peoplelink Group is the corporate home to Peoplelink Staffing Solutions, as well as their skilled trade brands, Trade Management and MEP Staffing, professional/IT brands Zing! Recruiting, Elite Personnel, and Visiont Solutions, and quality/sort/inspection brands Sustained Quality, Global SQ, and recent acquisition 2AM.

According to Jay Wilkinson, Peoplelink's CEO, “We are excited about the new direction the Peoplelink Group takes the company. This focus on Peoplelink's brands provides a more clear distinction in the marketplace as to the specialty solutions provided by each brand.” Wilkinson continued, “This move allows Peoplelink to better cross-sell all of its services and to Marketing Department

People. Process. Performance.

Offer a wider range of unique business solutions. Peoplelink Group will be highly competitive in all of its service verticals and better positioned to affect the customer's productivity and bottom-line performance.”

Each Peoplelink Group brand has its own professional management organization and operates independently as an individual business line. A communication campaign is planned in the second quarter.

In 2011, a majority interest in Peoplelink was acquired by Groupe Crit, a Paris-based staffing firm publicly traded on the Paris Exchange (CEN.PA).

Peoplelink Group offers commercial staffing solutions through its Peoplelink Staffing Solutions (www.peoplelinkstaffing.com) brand, provides quality sort and containment services in OEM and tier companies to automotive, defense, marine, aerospace and medical device industries through Sustained Quality (www.sustained-quality.com) and the 2AM Group (www.2amgroup.com), provides skilled trades professionals to the commercial construction market through Trade Management (www.trade-mgmt.com) and MEP (www.MEPstaffing.com), contingent and direct hire IT professionals through Visiont (www.visiont-solutions.com), delivers both contingent and direct hire Professional Engineering & Manufacturing, and Accounting & Finance services through its Zing Recruiting (www.zingrecruiting.com) brand, and offers skilled administrative support and other professionals through Elite Staffing (www.eliteperson.com).

Source: Peoplelink Staffing Solutions