Indianapolis-based Salin Bank & Trust Co. has signed a three-year sponsorship deal with Indiana University football and basketball. The deal begins with the current basketball season and includes signage at Memorial Stadium and Assembly Hall.
November 12, 2013
Bloomington, Ind. — Indiana University Athletics and its multimedia rights holder, Indiana University Sports Properties (IUSP), announced today a first-ever collaboration with Salin Bank – the Hoosiers' newest corporate partner.
Salin Bank & Trust, a family-owned community bank with banking locations spread throughout Indiana, will receive numerous partner benefits over a three-year term surrounding football and basketball seasons. In addition to signage at Memorial Stadium and Assembly Hall, Salin Bank will receive exposure through digital offerings, the official iuhoosiers.com website and the IU Sports Radio Network. Salin Bank also will have notable presence on the press backdrop for Hoosier basketball in 2013-14 and beginning in 2014-15 for football.
“The Salin family has been great personal friends of mine and to Indiana University for many years,” said Fred Glass, Vice President and Director of Intercollegiate Athletics, Indiana University. “We are excited to further incorporate Salin Bank into the IU family through this partnership.”
“As a graduate of Indiana University, I have always wanted to give back to my alma mater,” said Bill Salin, II, President & Chief Executive Officer, “With this agreement, it is a 'Win-Win' for both IU and Salin Bank. We are one of the few true family owned Indiana banks and this partnership just makes sense.”
“Salin Bank & Trust will be an invaluable addition to our corporate partner family, and we're excited to integrate them into the Hoosier culture,” said Matt Bauschek, IUSP General Manager. “With locations in Carroll County, Columbus, Fort Wayne, Indianapolis, Kokomo, Lafayette, Logansport and Marion, we know this partnership will be advantageous to IU fans, alumni and campus community in numerous ways.”
About Salin Bank
Salin Bank & Trust is a family owned, community bank, and one of the top 10 chartered banks in Indiana with assets of more than $750 million. Salin Bank & Trust operates 21 banking locations in 10 Indiana counties. To learn more about Salin Bank & Trust, please visit www.salin.com
About Indiana University Sports Properties
Indiana University Sports Properties is a property of Learfield Sports, which manages multimedia rights and sponsorship for more than 50 collegiate institutions and associations and titles the prestigious Learfield Sports Directors' Cup. The company's multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. To learn more about Learfield’s 40-year history and collegiate portfolio, visit www.learfieldsports.com.
Source: Salin Bank & Trust Co.