The University of Notre Dame has chosen New York-based Legends to oversee sales for its football and basketball programs. The company says it will open sales centers in South Bend and Chicago to help promote planned club seating in Notre Dame Stadium.

June 23, 2014

News Release

New York — The University of Notre Dame has selected Legends to lead its ticketing programs associated with the planned development of new club seating in historic Notre Dame Stadium, including sales strategy and execution through the company's Global Sales division.

In addition to leading the premium sales effort, Legends will also partner with Notre Dame in sales execution for both football and basketball tickets.

“Notre Dame pursues excellence in everything it does, in the classroom and on the playing field. We also pursue excellence in identifying partners to help us enhance the game day experience of our fans. That's why we selected Legends. No one in the industry has a better pedigree or leadership,” said Jack Swarbrick, Vice President and Director of Athletics at the University of Notre Dame.

“We are humbled to partner with the University of Notre Dame,” said Shervin Mirhashemi, Legends President, COO. “We look forward to working closely with them as we get immersed within their culture and get a full understanding of their passionate fan base each of which will enable us to become an honored true steward of their legendary brand.”

“This is a valued alliance,” said Mike Ondrejko, Legends Global Sales, COO. “Our intent is to evaluate their current offerings and establish a new sales strategy based on our culture, training and process principles that will leverage the new stadium amenities ultimately providing new options and enhancements that will eventually lead to creating indelible and lasting memories for their fan base.”

As part of the process, sales centers in South Bend and Chicago will be opened to help showcase the premium amenities to be created at the stadium.

Legends, which has already begun its multi-year engagement with a proprietary sales training program, has unmatched experience and proven results selling premium and individual ticket inventory for iconic sports teams, athletic departments and venues, and currently manages premium ticket sales for the Manchester City FC, AS Roma, and both the San Francisco 49ers Levi's Stadium and the Rose Bowl where it operates premium sales and tours for each facility. Legends Global Sales also oversees the tour and special event sales business for AT&T Stadium and is scheduled to oversee all sales (individual, group and special event) for One World Observatory at One World Trade Center, which is scheduled to open spring 2015.

About Notre Dame

Founded in 1842, the University of Notre Dame provides a distinctive voice in higher education that is at once rigorously intellectual, unapologetically moral in orientation, and firmly embracing of a service ethos. The nation's pre-eminent Catholic university and rated among the top 25 of all U.S. institutions of higher learning, Notre Dame is organized into four undergraduate colleges — Arts and Letters, Science, Engineering, and the Mendoza College of Business — the School of Architecture, the Law School, the Graduate School, 10 major research institutes, more than 40 centers and special programs, and the University library system. Located adjacent to the city of South Bend, Indiana, which has a metropolitan population of more than 300,000, Notre Dame is highly residential, with 80 percent of students living on campus. It also is known for its legendary athletics program, and the quality of its physical plant and the beauty of its campus, including the Golden Dome of the Main Building, the world's most recognized university landmark.

About Legends

Legends ( has created a legacy of success, delivery and results with the icons of global sports, entertainment and business. Our passion for delivering remarkable experiences, at every occasion, has enabled us to redefine the role of a solutions provider and set a new expectation within the industry.

Legends is an industry leading sports entertainment company with multiple best-in-class disciplines including: Legends Global Planning which provides project feasibility, project development, and analytics; Legends Global Sales, which offers team owners, facility operators and athletic departments premium and individual ticket sales and service, PSL sales execution, sponsorship and naming rights capabilities, stadium/arena tours, special event sales and sales training; and Legends Hospitality, the premier provider of general concessions, premium food & beverage, catering, and retail merchandise.

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