While the digital age has led to the demise of many traditional camera shops, Indianapolis-based Roberts Camera's decision to embrace technology has resulted in growth. Owner Bruce Pallman says adding new products and an expanding e-commerce business have allowed the company to thrive in an ever-changing marketplace. The nearly 60-year-old company last week announced plans to invest $2.5 million into a larger downtown location and add nearly three dozen jobs by 2018. Pallman discussed the expansion during an interview on Inside INdiana Business. June 11, 2014

News Release

INDIANAPOLIS, Ind. – Roberts Distributors, L.P. d/b/a Roberts Camera, a retailer of photo, video and electronics equipment, announced plans today to expand its operations here, creating up to 35 new jobs by 2018.

The homegrown-Hoosier company will invest $2.54 million to lease, renovate and equip a 35,000 square-foot facility located at 220 E. St. Clair St. in Indianapolis. As part of the expansion, the company will move its flagship operations, currently located at 255 S. Meridian St. in downtown Indianapolis, to the new location. The expansion, which is expected to be complete by mid-September, will allow Roberts Camera to grow its online sales channel, UsedPhotoPro, and offer a larger variety of product lines and equipment, as well as provide a wider range of photography experiences and classes as part of the expansion.

“Long-standing Indiana institutions like Roberts Camera know that Indiana's strong workforce and low-tax business environment set the scene for success,” said Eric Doden, president of the Indiana Economic Development Corporation. “Roberts Camera has a long history here, from its roots as a general store to its current focus on photography. This expansion is just a snapshot of the growth Indiana's economy is enjoying from its strong business climate, all made possible here in a state that works.”

Roberts Camera, which currently operates a facility in Indianapolis and one in Carmel, plans to begin hiring sales, marketing, warehouse, distribution and photo specialty positions at the end of the year.

“We are thrilled to be expanding in our hometown. We have always been an Indiana company and believe in the quality of the local workforce,” said Bruce Pallman, operating partner and owner of Roberts Camera. “We want to expand in an environment that supports small business. We are excited about what this new location offers in terms of growth opportunity and helping us continue to evolve with this ever-changing retail marketplace.”

Founded in 1957 by Robert and Rose Pallman, Roberts Camera sells photography equipment, including cameras, lighting, storage and accessories, as well as offering photo printing services. Having done business out of its current downtown Indianapolis location since 1970, the company is among a handful of major photo specialty stores in the United States and serves customers at all levels of photography.

The Indiana Economic Development Corporation offered Roberts Distributors up to $150,000 in conditional tax credits and up to $18,000 in training grants based on the company's job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Indianapolis supports this project at the request of Develop Indy, a business unit of the Indy Chamber.

“Roberts Camera has long been a staple in Indy and we are happy they chose to grow here,” said Indianapolis Mayor Greg Ballard. “Roberts Camera's growth and success will hopefully pave the way for other companies to expand their e-commerce opportunities and take advantage of Indy's ideal location for logistics and distribution.”

Roberts Camera is the most recent company to announce growth plans in Central Indiana. So far this year, 50 companies have chosen Central Indiana for new investment and job opportunities, accounting for more than 7,500 projected jobs for Hoosiers in the years to come.

About Roberts Camera

Roberts Camera opened its doors in 1957 in downtown Indianapolis as a wholesale store that sold everything from jewelry and watches to appliances and cameras. In 1970, Roberts Distributors moved to its current location of 255 S. Meridian Street, where the focus of the company went from wholesale and jewelry to a photo and electronic specialty store. Today, Roberts prides itself on a wonderful staff with extensive knowledge about photography and the products, as well as great customer service. Roberts has been family owned and operated since the start and has been run by Bruce Pallman, Managing Partner, for the past 40 years. For more information, please visit: http://robertscamera.com. Connect with other photographers and stay up with the latest photography news by Liking us on Facebook via facebook.com/robertscamera, or follow us on Twitter and Instagram with @robertscamera.

About IEDC

Created in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corporation is governed by a 12-member board chaired by Governor Mike Pence. Victor Smith serves as the Indiana Secretary of Commerce and Eric Doden is the president of the IEDC.

The IEDC oversees programs enacted by the General Assembly including tax credits, workforce training grants and public infrastructure assistance. All tax credits are performance-based. Therefore, companies must first invest in Indiana through job creation or capital investment before incentives are paid. A company who does not meet its full projections only receives a percentage of the incentives proportional to its actual investment. For more information about IEDC, visit www.iedc.in.gov.

Source: The Indiana Economic Development Corp.

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