Indianapolis-based MainGate Inc. has been named exclusive retailer of an upcoming college football bowl game. The company will run game day merchandise operations for the Quick Lane Bowl at Ford Field in Detroit. The game will feature Rutgers University and the University of North Carolina on the day after Christmas. December 22, 2014
INDIANAPOLIS, Ind. – MainGate, the premier event retail and merchandising company in the country, has been named the exclusive retail partner for the Inaugural Quick Lane Bowl at Ford Field.
Supported by the Detroit Lions and sponsored by Ford Motor Company's Quick Lane Tire & Auto Center, the Quick Lane Bowl will feature teams from the Big Ten Conference and the Atlantic Coast Conference. The inaugural game between the Rutgers Scarlet Knights and the North Carolina Tar Heels will be played on December 26. MainGate will operate all retail operations within Ford Field on game day.
“We are extremely excited to be participating in this inaugural bowl game,” said David Moroknek, President and CEO of MainGate. “These are two power conferences playing in a city that loves football. The game is generating positive buzz and all indications point to a very good sales opportunity.”
“MainGate's experience at Ford Field running game day retail operations for the Lions and their connection with college football and the Big Ten Championships make them the perfect fit for this job,” said Kelly Kozole, Vice President of Events and Executive Director Quick Lane Bowl. “We know that our merchandise program is in excellent hands with MainGate.”
ABOUT MAINGATE INC.
Current MainGate merchandise partners include five NFL teams (Indianapolis Colts, Washington Redskins, Minnesota Vikings, Detroit Lions, Tennessee Titans), Indiana Pacers, the Circuit of the Americas (United States Grand Prix), United States Bowling Congress, Big Ten Football and Basketball Championships, USGA (U.S. Open), the Kentucky Derby, Susan G. Komen, American Heart Association, and NHRA, among others. MainGate served as the primary retail partner for the NFL at Super Bowl XLVI, XLVII and XLVIII.
MainGate employs more than 300 full-time and part-time workers, operates 10 retail stores in five states, designs, operates and maintains more than 30 e-commerce sites, and administers retail sales at nearly 200 events across the country each year. MainGate manages NFL game-day operations at Ford Field in Detroit, FedExField in Washington, D.C., Lucas Oil Stadium in Indianapolis, TCF Bank Stadium in Minnesota (Minnesota Vikings), and LP Field in Nashville.
For more information regarding MainGate, please visit www.MainGateInc.com.
Source: MainGate Inc.