The Indiana Economic Development Corp. has named Sherry Rose director of outside sales. She previously served in various roles at Wabash Valley Power. The IEDC says Rose will lead efforts to “tell Indiana's story on the national stage.”

August 27, 2014

News Release

Indianapolis, Ind. — Sherry Rose, a seasoned economic development and marketing manager, will serve as the director of outside sales of the Indiana Economic Development Corporation (IEDC).

In her role at the state's job hunting agency, Rose will spearhead strategies and opportunities to tell Indiana's story on the national stage to attract companies to do business in Indiana and help companies currently located in Indiana establish a successful foundation to bring more jobs to the state. This will include identifying and organizing opportunities to meet and interact with chief executives, increasing lead generation, pursuing business attraction prospects and facilitating community and economic development opportunities with community leaders statewide.

“Indiana is one of the best products in the world to sell, and it is in high demand,” said Victor Smith, Indiana Secretary of Commerce. “With the best workforce in the country and our predictable, low cost of doing business, Indiana enables businesses to save money and create more jobs. Sherry will connect with long-standing Indiana companies, as well as attract out-of-state businesses that would gain a competitive advantage in Indiana, helping fill our pipeline with promising leads that will maximize opportunities to win more jobs for Hoosiers.”

Rose joins the IEDC after an extensive 16-year career in economic, community, commercial and industrial development at Wabash Valley Power. While serving in various development capacities, she most recently led the group's efforts to attract new economic development opportunities to its member systems through collaboration with local, regional and statewide stakeholders. With a focus on community development, Rose facilitated the establishment and development of local economic development programs in more than a dozen counties across Indiana.

“Identifying and evolving the strategy and elements that are needed for companies and communities to achieve success has been my focus for more than a decade,” said Rose. “I am excited to put that experience to work with the IEDC team, following leads and showing companies why Indiana is a state that works for business, in turn helping to create jobs and opportunities for Hoosiers in all corners of our state.”

Prior to joining Wabash Valley Power, Rose also served in marketing and sales capacities with Bell Atlantic and GTE Mobilnet. She is a graduate of Kent State University and has served as president of the Indiana Economic Development Association and the National Rural Economic Development Association.

Rose's arrival comes on the heels of the most successful economic development start to a year in IEDC history. Already in 2014, the IEDC has secured job commitments from 188 companies that project to create more than 18,300 new jobs and invest more than $3.4 billion in their Indiana operations.

“This is already a record-breaking economic development year for Indiana and the growth of existing companies and the attraction of new business to the state is paramount to our continued success,” said Smith. “With new additions to the IEDC team like Sherry on board to continue to broadcast Indiana’s story to more and more companies, Indiana is poised to build on that forward momentum.”

About IEDC

Created in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corporation is governed by a 12-member board chaired by Governor Mike Pence. Victor Smith serves as the Indiana Secretary of Commerce and Eric Doden is the president of the IEDC.

The IEDC oversees programs enacted by the General Assembly including tax credits, workforce training grants and public infrastructure assistance. All tax credits are performance-based. Therefore, companies must first invest in Indiana through job creation or capital investment before incentives are paid. A company who does not meet its full projections only receives a percentage of the incentives proportional to its actual investment. For more information about IEDC, visit

Source: Indiana Economic Development Corp.

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