The Indiana State Fair Commission will unveil the new naming rights partner of its Youth Arena Friday. The building is located south of the Indiana Farmers Coliseum and was part of a $53 million overhaul that wrapped up last year.
The Youth Arena, which cost $10 million to complete, joins the Coliseum and the South Pavilion and the commission says it will be named for an "Indiana-based agriculture business."
The new naming rights means the full complex is now sponsored by Hoosier companies. The Youth Arena is used for ice skating as well as livestock and 4-H events.
Officials say its "Coliseum Campaign: Memories in the Making" campaign is now $500,000 shy of the $10 million goal.
The 250-acre Fairgrounds campus draws two million annual visitors.