‘Ale Trail’ Launched in Bloomington
A group of brewers has unveiled an “Ale Trail” in Bloomington. Function Brewing co-owner Arlyn Llewellyn says the collaboration among six brewers will showcase the area's “amazing beer diversity.”
April 3, 2015
News Release
Bloomington, Ind. — Bloomington Brewing Co., Function Brewing, Quaff On! Bloomington, Salt Creek Tap Room, Scotty's Brewhouse, and Upland Brewing Co, have partnered to create an enduring program that rewards beer drinkers who patronize all 6 breweries/taprooms.
“Bloomington is an incredible destination for craft beer,” said Function Brewing co-owner Arlyn Llewellyn. “The owners and employees of all of the local breweries are friendly and really respect each other as colleagues. We are all very excited to partner on this and help spread the word. Come to Bloomington and taste all of the amazing beer diversity.”
Starting April 4th and continuing indefinitely, customers can pick up a Bloomington Ale Trail pamphlet at any of the 7 locations and can receive pamphlet stamps upon purchase a pint of beer at each location.
The locations are:
East Side:
Bloomington Brewing Company
Downtown:
Function Brewing
Quaff On! Bloomington
Scotty's Brewhouse
Upland Brewing – 11th Street Brewpub
West Side:
Salt Creek Brewery Taproom
Upland Brewing – Profile Parkway Production Brewery
One all 6 stamps are earned (participants can choose between the two Upland spots for their Upland stamp), the beer drinker receives a collectible prize on the spot (currently a signature glass) and is entered into a drawing for a Behind-the-Scenes VIP Tour at the brewery of his or her choice.
Over the course of time, the collectible prize will change.
Additional information at bloomingtonaletrail.com
Source: Function Brewing