• Perspectives

    • Richardson is a senior manager with Centric Consulting.

      Marketing and Sales Alignment – Easier Than You Think

      There was a time, and perhaps you’re still living in it, where marketing is expected to drive sales leads, conversations, magically help close deals, and all sorts of expectations a marketing team can never meet. This period exists because there is a misalignment in those expectations of what marketing should do and what sales should do. I like to start with the basics. Is your company providing a product or service? Is it easy to sell? Is it cheap? Do your customers buy once?

    More

Events