Knockerball USA has developed a partnership with Global Archery Products. (photo courtesy Knockerball USA)
ASHLEY, PLAINFIELD -
Ashley, Indiana-based Global Archery Products Inc. has developed a strategic partnership with Illinois-based Knockerball USA to collectively market their non-traditional sports equipment.
Global Archery specializes in non-lethal archery gear where the arrow tips are foam-based. It can be used on targets or a game of archery tag.
Knockerball sells and rents bubble soccer equipment, those large, plastic, inflatable balls that encase players, allowing them to safely run into their opponents.
“This is a great fit for us,” said John Jackson, founder and chief executive officer of Global Archery. “Knockerball provides our licensed providers with another quality product to offer their customers.”
Knockerball CEO Bill Smith says partnering with Global Archery is a great opportunity.
“We both strive to have the highest quality and safest products in the market. We both are looking to create innovative products for our licensees.”
In addition to selling gear, the companies also run turnkey business programs.
By Raquel Richardson Practice Lead, Centric Consulting
Everyone knows that keeping the consumer happy is the first priority. The importance of considering the customer’s experience in all areas of engaging with your business, not just customer service is becoming even more clear. I’m seeing an increasing number of my peers in the marketing world take ownership of the customer experience with their brands. As a result, we’re all learning how to borrow and...
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