Fishers Startup Creates Pajamas for Menopausal Women

Posted: Updated:
Mindy Ford and Laura Musall co-founded the company in 2018. Mindy Ford and Laura Musall co-founded the company in 2018.
FISHERS -

A pair of entrepreneurs from Fishers has launched a sleepwear company targeting women going through menopause. CoolRevolution PJs was founded in March 2018 by Laura Musall and Mindy Ford after Musall had difficulty dealing with night sweats and the inability to find pajamas to help. The result is a collection of cooling pajamas made with natural bamboo-based material.

In an interview with Business of Health Reporter Kylie Veleta, Ford said the decision to use bamboo came from conversations with many people.

"One of our consultants is a menopause specialist from the IU School of Nursing, Janet Carpenter, and she told us early on to make sure that we find a natural fiber that would work best," said Ford. "So we found this bamboo fabric and its silky smooth, it's silky soft, it's antibacterial, it wicks away moisture."

The material is sourced from Vancouver and the clothing is manufactured in Chicago. Musall said they wanted to design a product that women in their 40s or higher would feel comfortable and confident in.

Ford says, in the short time that the products have been available online, sales have been "amazing."

"Even though we've only been selling pajamas for about four months now, we have sold to women in 22 states from New York to California and Michigan to Florida and even multiple women in Canada. What's even more exciting to say is we're hearing back from customers that they're actually sleeping better because they're not soaked in sweat."

Musall adds they've seen a growing conversation about menopause since the products have been available.

"Even though women go through the change and 75% of us will have hot flashes and night sweats, women don't talk about it a lot," said Musall. "What we've found is we're talking about it a lot more but we're also finding that customers are talking about it online. They're posting online about their own experiences and others are chiming in to say, 'Hey, we're in this with you,' which is awesome."

Musall says the next step for the company is to provide more color options, which has been a big request from customers.

  • Perspectives

    • Why Blogging Without Rules Produces the Best Content

      I spend a lot of time talking with people about what makes writing good. Depending on who you ask, good writing might be exciting and illustrative. It might be simple and efficient. If you ask someone who works in marketing, good writing translates to whatever helps a marketing strategy generate more leads, or more sales, or more of whatever a business is looking to gain. Though I fully respect and agree with this results-oriented perspective on content, in practice it can be...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • (photo courtesy of The Times of Northwest Indiana)

      Valpo Mansion May Fall to Wrecking Ball

      A one-time mansion that once hosted dignitaries and politicians while they visited Valparaiso appears to be facing demolition, following years of decline and disrepair.  The stately mansion, known locally as the Brown home, maybe knocked down and replaced with condominiums, according to our partners at The Times of Northwest Indiana. 

    • Photo courtesy of Purdue University

      Purdue Offers 'Stranger Things' Replica Tee

      Purdue University has partnered with trademark licensing agent CLC to produce a special-edition replica Purdue shirt that appeared on an episode of Netflix’s “Stranger Things 3.”  The university also teamed up with Venley to accurately replicate the shirt, which will be available at retailers on the West Lafayette campus and online later this month.

    • The Honda Greensburg plant opened in 2008.

      Honda to Invest $4M, Add Jobs at Greensburg Plant

      The American Honda Motor Co. continues to invest in its Greensburg, Indiana plant as it has announced the factory will be producing the company’s first electrified sport utility vehicle in the U.S. The company says it will invest more than $4 million and add 34 new jobs in the plant to support production of the CR-V Hybrid.  

    • Timothy Rushenberg

      Electric Co-Op Names VP

      The Indiana Electric Cooperatives has named Timothy Rushenberg vice president of government relations. He most recently served as vice president of the Indiana Energy Association. Rushenberg has also served with the Indiana Manufacturers Association and the Indiana Department of Local Government Finance.  

    • Alexa Deaton and Colby Shank

      Higher Ed Commission Promotes Two

      The Indiana Commission for Higher Education has promoted Alexa Deaton to associate commissioner and Chief Financial Officer. She previously served as director of accounting. Also, Colby Shank has been promoted to associate commissioner for student financial aid, a new position for the organization. He most recently served as assistant commissioner for financial and student support services.