Fishers Startup Creates Pajamas for Menopausal Women

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Mindy Ford and Laura Musall co-founded the company in 2018. Mindy Ford and Laura Musall co-founded the company in 2018.

A pair of entrepreneurs from Fishers has launched a sleepwear company targeting women going through menopause. CoolRevolution PJs was founded in March 2018 by Laura Musall and Mindy Ford after Musall had difficulty dealing with night sweats and the inability to find pajamas to help. The result is a collection of cooling pajamas made with natural bamboo-based material.

In an interview with Business of Health Reporter Kylie Veleta, Ford said the decision to use bamboo came from conversations with many people.

"One of our consultants is a menopause specialist from the IU School of Nursing, Janet Carpenter, and she told us early on to make sure that we find a natural fiber that would work best," said Ford. "So we found this bamboo fabric and its silky smooth, it's silky soft, it's antibacterial, it wicks away moisture."

The material is sourced from Vancouver and the clothing is manufactured in Chicago. Musall said they wanted to design a product that women in their 40s or higher would feel comfortable and confident in.

Ford says, in the short time that the products have been available online, sales have been "amazing."

"Even though we've only been selling pajamas for about four months now, we have sold to women in 22 states from New York to California and Michigan to Florida and even multiple women in Canada. What's even more exciting to say is we're hearing back from customers that they're actually sleeping better because they're not soaked in sweat."

Musall adds they've seen a growing conversation about menopause since the products have been available.

"Even though women go through the change and 75% of us will have hot flashes and night sweats, women don't talk about it a lot," said Musall. "What we've found is we're talking about it a lot more but we're also finding that customers are talking about it online. They're posting online about their own experiences and others are chiming in to say, 'Hey, we're in this with you,' which is awesome."

Musall says the next step for the company is to provide more color options, which has been a big request from customers.

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