Tourism Conference Focusing on Education

Posted: Updated:
Lambert is the executive director of the Indiana Tourism Association. Lambert is the executive director of the Indiana Tourism Association.

The executive director of the Indiana Tourism Association says a record number of people will attend this week's Indiana Tourism Conference in Hendricks County. The conference, which runs through Wednesday, will include tourism industry professionals and representatives of tourist attractions throughout the state. Carrie Lambert says the event provides an opportunity for attendees to hone their skills on marketing, sales and public relations in an effort to better engage visitors.

In an interview with Inside Indiana Business, Lambert said the goal of the conference is to make sure attendees have the educational opportunity they need to help their communities. "I hope people walk away with some new ideas, some new contacts across the state that they can talk to (and) reach out to throughout the year and a renewed excitement for what our industry is about and really all we have to offer across the state."

In addition to the various speakers and workshops this week, the conference will also present the Indiana Tourism Awards Tuesday evening, which will be emceed by Inside INdiana Business Host Gerry Dick.

Lambert says the Indiana Tourism Association runs on a parallel track to the Indiana Office of Tourism Development. She says her organization focuses on professional development and advocacy for the tourism industry in the state. She says a bill going through the Indiana General Assembly that would transition the IOTD into a quasi public-private agency called the Indiana Destination Development Corp. is very exciting, along with other bills.

"There's other bills that are talking about how we can make sure that we're collecting the right amount of innkeepers and sales tax on the online travel companies that are out there," said Lambert. "We're leaving money on the table because those businesses are not actually paying Indiana what they owe, so most of the bills that are happening right now that are tourism-related are exciting."

  • Perspectives

    • How to Build an Effective Team

      Many leaders who are looking to increase overall productivity at their company are implementing collaborative team environments. This growing trend is backed up by a recent study that states collaborative work environments lead to an increase in overall profitability. However, teams are only effective if built correctly. Don’t expect a group of employees to work well together if you throw them in a room without cultivating any sort of trust or team building.



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • (photo courtesy The Times of Northwest Indiana)

      Hammond Pulls 135 Jobs from Illinois

      A Hammond factory recently vacated by Michigan-based Lear Corp. didn’t sit empty for very long. Midland Metal Products has taken over the former seat factory, having relocated from Chicago after 95 years. 

    • ‘Transformation’ Continues in Westfield

      Indiana’s fastest growing city is showing no signs of slowing down.  Mayor Andy Cook says now that Westfield has established itself as a destination for family sports with the Grand Park Sports Campus, the $35 million Grand Junction Plaza will transform the city’s downtown into a destination, a place “where people want to be.”   Cook says the project, more than a decade in the making, is an example of a place making strategy necessary for Midwest...
    • Gateway Park will lead into the downtown district.

      Plans For New Muncie Facility Halted

      Plans for a $75 million project at the former BorgWarner site in Muncie have come to a halt.  Nigel Morrison, director of Waelz Sustainable Products LLP says “a campaign of misinformation tainted the process and ultimately made it impossible for the city council to continue supporting the project.” The project was first announced in January and was slated to create up to 90 new jobs. The announcement follows the opposition of Muncie residents who...


    • Kevin Jowitt

      Noblesville Police Chief Stepping Down

      Noblesville Police Chief Kevin Jowitt as announced that he will retire in January. He has served 43 years in law enforcement, the past 10 as chief. The city is one of only nine Indiana agencies that have national and state accreditation and is the only department in the region to have police officers in every school building.

    • Elanco is headquartered in Greenfield.

      Elanco to Acquire Bayer AG Animal Health Business

      Greenfield-based Elanco Animal Health Inc. (NYSE: ELAN) has entered into an agreement with Bayer AG (ETR: BAYN) to acquire its animal health business in a deal valued at $7.6 billion. If approved, it would double Elanco’s Companion Animal business and create the second-largest animal health company by revenue. “Joining Elanco and Bayer Animal Health strengthens and accelerates our IPP strategy, transforms our portfolio with the addition of well-known pet brands, brings...