United Way of Central Indiana has named Greg Fennig chief marketing, communications and community relations officer. Most recently, he served as vice president of public affairs for Indianapolis Power & Light Co.He was also president and CEO of Keep Indianapolis Beautiful.
The role is newly defined and expanded from Chris Herndon’s responsibilities as chief marketing officer, whom Fennig will be succeeding.
Fennig has more than 25 years of experience with both nonprofit and for-profit organizations. Most recently, he served as vice president of public affairs for Indianapolis Power & Light Company.He was also president and CEO of Keep Indianapolis Beautiful.
“I’m humbled to continue serving my community through such an impactful organization like United Way,” said Fennig in a news release. “I look forward to working with fellow colleagues who share the same passion for strengthening our communities and helping individuals and families achieve the path to self-sufficiency.”
By Brian Harris Executive Creative Director, Bradley and Montgomery
It may sound like a marketer’s dream scenario: efforts have proven to be so successful it appears a company has completely saturated their target audience. While it may be a good problem to have, it still may be a problem. Hitting a marketing plateau is an opportunity for companies in any industry to reevaluate, re-energize and come to the table with new ideas for better understanding existing customers and engaging new audiences.
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