Hoosier Companies Team Up on Dementia-Friendly Cruises

Posted: Updated:

A pair of Indiana companies is teaming up to provide people with dementia, their caregivers and loved ones opportunities to share a special trip together. American Senior Communities in Indianapolis has joined with Hobart-based travel agency Elite Cruises and Vacations to sponsor the agency's cruise that will take place in late February. In an interview on Inside INdiana Business with Gerry Dick, Kathy Shoaf, a registered nurse and owner of Elite Cruises and Vacations, says the trips serve as a lesson about living in the moment. 

"It's an opportunity to let them experience, and they still do experience, that joy and happiness of seeing things like the Panama Canal or having their feet in the Atlantic Ocean one more time," said Shoaf. "They do experience the happiness, the joy, and it's seen on their faces as we treasure those moments with them and their families. The clients with memory loss don't necessarily remember all of what happened the next day, but the families, the loved ones, the caregivers, they have that memory for the rest of their life."

Melanie Perry, director of memory care support services for ASC, says the effort lines up well with a shift in the long-term care industry toward wellness-based care.

"We realize that if we can concentrate on the abilities that are still remaining and are still very vital within the residents that we serve and the elders that we serve, that it really lends itself to a much richer quality of life than if we were to do what we use to traditionally do, which was to concentrate on the deficits," said Perry. "So the wellness-based model helps us to serve individuals and be the very best that they can be within a greater challenge such as dementia and going through the midst of that."

Perry says, for people with dementia, new experiences will help their brain maintain the healthiest state possible and also provide an emotional benefit. Shoaf says the trips come with trained medical professionals that can help the clients with any needs that may arise.

  • Perspectives

    • Richardson is a practice lead with Centric Consulting.

      How to Create Consistent and Positive Customer Experiences with Your Brand

      Everyone knows that keeping the consumer happy is the first priority. The importance of considering the customer’s experience in all areas of engaging with your business, not just customer service is becoming even more clear. I’m seeing an increasing number of my peers in the marketing world take ownership of the customer experience with their brands. As a result, we’re all learning how to borrow and...



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • (image courtesy of The Times of Northwest Indiana)

      U.S. Steel Updates Layoff Notice to State

      Pittsburgh-based U.S. Steel Corp. (NYSE: X) has updated the State of Indiana regarding its previously announced layoffs at the East Chicago Tin Mill. The company says 314, rather than 307, workers will be displaced when the mill is idled this fall. 

    • Red Star announced plans to expand and add 18 jobs.

      Larwill Medical Device Maker to Expand, Add Jobs

      A Whitley County-based medical device maker has announced plans to expand its facility in Larwill which should mean new jobs. Red Star Contract Manufacturing Inc. says it will invest $1.6 million in real estate improvements and additional equipment and will create 18 new jobs by 2022. 

    • Regal Beloit is closing in Valparaiso. (photo courtesy; The Times of Northwest Indiana)

      Valpo Bearings Plant to Close, Eliminating 160+ Jobs

      Wisconsin-based Regal Beloit Corp. and the union representing workers have reached an agreement about the closing of a helicopter bearing factory in Valparaiso. According to our partners at The Times of Northwest Indiana, the decision will cost between 160 to 170 workers their jobs. 

    • (WISH-TV Photo)

      Clif Bar Expands Indy Bakery

      California-based Clif Bar & Co. has completed a $10 million expansion of its commercial bakery in Indianapolis. The company says the project involved a more sustainable redesign of the facility for its employee-owners with a greater focus on energy efficiency.

    • Bob Stutz

      New Role For Salesforce Exec

      After three years on the job, Salesforce Marketing Cloud Chief Executive Officer Bob Stutz is moving into a new role. Stutz, who will remain in Indianapolis, is now executive vice president of strategic partners at Salesforce (NYSE: CRM).  Since arriving in Indianapolis, Stutz has overseen the establishment of the company’s regional headquarters in downtown Indianapolis, which included the Salesforce name being placed atop the state’s tallest building.