Borshoff Hires Two

Jeff Gasior and Whitney Ertel

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Borshoff has named Jeff Gasior vice president of digital. He will lead the firm’s digital media strategy and advertising. Gasior previously served as president of Statwax, a digital strategy and marketing agency, and vice president at BLASTmedia, leading paid digital and social media initiatives.

Also, Whitney Ertel has been named vice president of public relations, providing senior-level public and media relations strategy, as well as crisis communications counsel. She previously worked for agencies including Ketchum and Burson-Marsteller in the United States and London. Ertel also served as director of public relations and social media for Indiana University Health, Indiana’s largest health system.