Goshen College has named Harold Watson athletic director. He most recently served as assistant athletic director for strategic marketing at Georgia Southern University. Previously, Watson held a similar position for three years at Armstrong State University before the school consolidated with Georgia Southern.
Goshen College Provost Ken Newbold says "our search committee focused on finding a leader that had a clear vision for the athletic department, supports the college's five core values and is committed to providing an excellent experience for our student-athletes. He possesses the skills necessary to sustain and grow Goshen's success - athletically, academically and administratively. Harold quickly distinguished himself with his energy, passion and experience to lead the department forward, making it clear that he is the right choice for this role."
Watson holds degrees from MacMurray College in Illinois and Western Illinois University. He says "the biggest reason for my excitement about Goshen is the college's approach to the student experience as a whole. Goshen is an institution that really cares about preparing its students for life after college. That is me at the core. I want to see our student-athletes succeed in all facets of their life, including academics, athletics and community life, while they are in school, but additionally and more importantly after they leave our campus."
By Brian Harris Executive Creative Director, Bradley and Montgomery
It may sound like a marketer’s dream scenario: efforts have proven to be so successful it appears a company has completely saturated their target audience. While it may be a good problem to have, it still may be a problem. Hitting a marketing plateau is an opportunity for companies in any industry to reevaluate, re-energize and come to the table with new ideas for better understanding existing customers and engaging new audiences.
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