Indy Eleven Adds to Front OfficePosted: Updated:
Indy Eleven Professional Soccer has hired Josh Mason as vice president of sales and marketing. He has spent the last 18 years in various sales and marketing roles with top brands including: Monarch Beverage, Miller Brewing Co. and Starbucks Coffee Corporate. Most recently, Mason acted as central regional manager for Enthuse Marketing, a New York-based beverage marketing agency. He attended Ball State University for his undergraduate degree and Indiana Wesleyan University for his MBA and will start July 1. In addition to his marketing experience, Mason is one of the founding board members of Indy Eleven’s supporters group, the Brickyard Battalion. He has been acting president of the nonprofit organization’s board for the last four years.
Also, Dan Dripps has been named corporate partnership manager, and is in the process of adding two ticket account managers and a new IT director.
Marketing and Sales Alignment – Easier Than You Think
There was a time, and perhaps you’re still living in it, where marketing is expected to drive sales leads, conversations, magically help close deals, and all sorts of expectations a marketing team can never meet. This period exists because there is a misalignment in those expectations of what marketing should do and what sales should do. I like to start with the basics. Is your company providing a product or service? Is it easy to sell? Is it cheap? Do your customers buy once?
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