BKD Adds to TeamPosted: Updated:
Marks Cannon Jr. has been named consultant in the health care industry in the Indianapolis BKD office. He has a Bachelor of Science degree in Global Business from the University of Evansville.
Craig Garvin has joined the administrative staff in the Indianapolis BKD office. He has a Bachelor of Science degree in Physical Education Sports Management from IUPUI.
Marketing and Sales Alignment – Easier Than You Think
There was a time, and perhaps you’re still living in it, where marketing is expected to drive sales leads, conversations, magically help close deals, and all sorts of expectations a marketing team can never meet. This period exists because there is a misalignment in those expectations of what marketing should do and what sales should do. I like to start with the basics. Is your company providing a product or service? Is it easy to sell? Is it cheap? Do your customers buy once?
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