IMS Ready For 'Must-Attend Weekend'

Posted: Updated:
Boles previewed this year's race on Inside INdiana Business With Gerry Dick. Boles previewed this year's race on Inside INdiana Business With Gerry Dick.

Today's Carb Day festivities kick off what Indianapolis Motor Speedway President Doug Boles says has become a "must-attend weekend" for both hardcore and casual racing fans. Boles says almost 70 percent of the people who come to the Indy 500 don't watch another race all year, giving Indianapolis a unique opportunity among race cities to showcase itself. The Speedway has also released the logo for next year's race, which it says will be the basis for branding in future years.

Grammy Award-winning bands Train and Blues Traveler are headlining today's Carb Day concert. Country music star Sam Hunt will headline tomorrow's Legends Day concert. On race day, electronic dance music stars Axwell Λ Ingrosso, Deadmau5, Diplo and GRiZ will headline the Snake Pit concert.

Several celebrities will take part in Sunday's race. Two-time Olympic medalist skier and Indiana native Nick Goepper will be grand marshal. Indiana Pacers star Victor Oladipo will drive the Pace Car. Actor Chris Hemsworth, who plays Thor in the box office record-breaker "Avengers: Infinity War," will wave the green flag as honorary starter. Grammy Award-winner Kelly Clarkson will sing the national anthem ahead of the race.

The Speedway says next year's logo, which you can see below, will "form the core" of future logos for the race, with the goal of creating a consistent annual brand appearance. Boles says the design "salutes the traditions and legacy of the race while looking ahead to its bright future."

  • Perspectives

    • Hope is Not a Plan

      This is sobering. A local business broker in Indianapolis reports nine out of 10 business owners who want to sell are turned away. Of the one in 10 that does make it past the first analysis to sell, over half of those company owners don’t get the sale price they hope for or believe the business is worth. Bottom line, hope is not a plan if you want to sell your business.



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • Brooke's Candy Refocuses, Will Close Terre Haute Shop

      Dana-based Brooke's Candy Co. says it will close its downtown Terre Haute retail shop June 1. The location opened less than two years ago and is the company's second storefront. In a message on Facebook, Brooke's Candy Co. says the decision will allow it to focus on the Brooke's Naturals line, which includes cookie, brownie, cake and bread mixes. The company calls it a tough decision, saying...

    • Photo courtesy of Indianapolis Motor Speedway

      Red Bull to Discontinue Air Race World Championship

      The Red Bull Air Race at the Indianapolis Motor Speedway, originally scheduled for October, has been canceled as a result of Red Bull's decision to discontinue the Air Race World Championship following the 2019 season. The company says the races scheduled between June and September in Russia, Hungary and Japan will run as planned. 

    • Purdue Honors Patent Recipients

      The Purdue Research Foundation has honored nearly 80 Purdue faculty and staff members for patents earned in the 2014-2015 academic year. The organization also named biomedical engineering professor Sherry Harbin the winner of its 2015 Outstanding Commercialization Award.
    • New Owner Combines AIT Labs, Texas Company

      Indianapolis-based AIT Laboratories Inc. has merged with an out-of-state company. The combined business, called AIT Laboratories, a HealthTrackRx company, will be headquartered in Texas. HealthTrackRx currently operates a toxicology lab in Denton, which is outside of Dallas. Ancor Capital Partners is the private equity firm that owns the company. It says AIT's GuideMed narcotics prescription clinical support program will be based in Indianapolis.

    • Protecting Seniors From Fraud

      Anyone of any age can get scammed, but seniors make the easiest targets. Each year they lose billions of dollars to scam artists, friends, and too often, family members. Knowing the facts and how to react when a fraudster comes calling can reduce the likelihood of being victimized. Here's a scenario that's becoming all too common...