IMS Ready For 'Must-Attend Weekend'

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Boles previewed this year's race on Inside INdiana Business With Gerry Dick. Boles previewed this year's race on Inside INdiana Business With Gerry Dick.
INDIANAPOLIS -

Today's Carb Day festivities kick off what Indianapolis Motor Speedway President Doug Boles says has become a "must-attend weekend" for both hardcore and casual racing fans. Boles says almost 70 percent of the people who come to the Indy 500 don't watch another race all year, giving Indianapolis a unique opportunity among race cities to showcase itself. The Speedway has also released the logo for next year's race, which it says will be the basis for branding in future years.

Grammy Award-winning bands Train and Blues Traveler are headlining today's Carb Day concert. Country music star Sam Hunt will headline tomorrow's Legends Day concert. On race day, electronic dance music stars Axwell Λ Ingrosso, Deadmau5, Diplo and GRiZ will headline the Snake Pit concert.

Several celebrities will take part in Sunday's race. Two-time Olympic medalist skier and Indiana native Nick Goepper will be grand marshal. Indiana Pacers star Victor Oladipo will drive the Pace Car. Actor Chris Hemsworth, who plays Thor in the box office record-breaker "Avengers: Infinity War," will wave the green flag as honorary starter. Grammy Award-winner Kelly Clarkson will sing the national anthem ahead of the race.

The Speedway says next year's logo, which you can see below, will "form the core" of future logos for the race, with the goal of creating a consistent annual brand appearance. Boles says the design "salutes the traditions and legacy of the race while looking ahead to its bright future."

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