Well Done Marketing Makes Hire, Promotion

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Casey Cawthon and Abbie Spahn Casey Cawthon and Abbie Spahn

Indianapolis-based Well Done Marketing has hired Casey Cawthon as public relations manager. She will be responsible for the creation and implementation of public relations campaigns and publicity activity for the agency and its clients. Cawthon will develop and write social media campaigns, opinion pieces, blog posts, news releases and other forms of communication. She previously worked for the city of Fishers, most recently as assistant director of public relations. Cawthon is on the board of ProAct in Hamilton County and volunteers with Meals on Wheels and the Hamilton Southeastern Schools GAK Initiative. She also is an adjunct faculty member at IUPUI, where she earned her Bachelor and Master of Arts degrees.

Also, Abbie Spahn has been promoted to operations manager. She previously served as traffic manager. In her new role, Spahn will continue to manage creative and digital project flow and assume responsibility for agency profitability.

  • Perspectives

    • Richardson is a senior manager with Centric Consulting.

      Marketing and Sales Alignment – Easier Than You Think

      There was a time, and perhaps you’re still living in it, where marketing is expected to drive sales leads, conversations, magically help close deals, and all sorts of expectations a marketing team can never meet. This period exists because there is a misalignment in those expectations of what marketing should do and what sales should do. I like to start with the basics. Is your company providing a product or service? Is it easy to sell? Is it cheap? Do your customers buy once?

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