Tourism Generates Millions For Johnson County

Posted: Updated:
(Image courtesy of Festival Country Indiana.) (Image courtesy of Festival Country Indiana.)

The official tourism agency of Johnson County says tourism in 2017 contributed more than $255 million to the county's economy. The study, conducted by Kentucky-based Certec Inc., says more than 1 million destination travelers came to Johnson County last year.

Festival Country Indiana commissioned an economic impact study to set baseline numbers in order to determine the growth of tourism through future studies. The study also reported an additional 1.35 pass-through travelers. The tourism industry led to more than 2,900 jobs in the county and generated more than $60 million in tax revenue.

"This study confirms what we hear from local attractions and other tourism-related businesses who track the zip codes of their customers – that they reap big financial benefits from people outside of Johnson County,” said Kenneth Kosky, director of tourism for Festival Country Indiana. “The study also shows room for growth. Since Johnson County’s tourism agency is new and only began destination marketing in 2017, our goals are to boost the number of destination travelers and to get pass-through travelers to spend more. Future economic impact studies will let us know how much tourism is growing."

The results of the study were released as part of National Travel & Tourism Week and Visit Indiana Week. 

  • Perspectives

    • You Probably Don't Know Your Customers All That Well

      If your objective is to increase the number of customers you serve, a prudent way to start is by taking a closer look at the customers you already have. If that sounds odd, consider that the customers you already work with are presumably happy with the work you perform on their behalf. If you use what you know about them and what you do for them as a model, you can more effectively identify other prospective customers with similar traits. In addition, the better you know your...



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • Ambrose Amps up Ambition For Old GM Stamping Site

      An Indianapolis-based developer has greatly expanded its original investment plans for the city's former GM Stamping Plant site. Ambrose Property Group's vision now includes projects totaling nearly $1.4 billion, more than doubling the $550 million scope detailed last year. During a community event Friday, the company and Mayor Joe Hogsett announced the name of the more than 100-acre, downtown district: Waterside. Plans now call for...

    • Indy Airport Scores Top Honor Again

      Indianapolis International Airport has again been named Best Airport in the United States by a global leisure publication. The Condé Nast Traveler recognition is the fifth straight for IND. The Best Airport designation is part of Traveler's annual Readers Choice Awards, which is built on feedback from more than 100,000 comments and millions of ratings. In addition to airports, favorites were tallied for hotels, resorts and destinations.

    • Indy Hotels Among Top in Midwest

      Three Indianapolis hotels are among Condé Nast Traveler's Top 25 Hotels in the Midwest. The rankings include two hotels that have made the list three years in a row and one making its debut. The JW Marriott Indianapolis ranks third on this year's list, followed by The Conrad, which is eighth and Ironworks Hotels appearing on the list for the first time at number 17. You can see the full rankings by...

    • Angie's List Parent Acquires New York Tech Company

      Colorado-based ANGI Homeservices Inc. (Nasdaq: ANGI), which has a major presence in Indianapolis, has announced plans to acquire a tech company based in New York. Financial terms of the deal for Handy Technologies Inc. are not being disclosed, however ANGI says Handy will continue to operate out of New York City.

    • The Impact of Technology on Economic Development Policy

      In a world where technology is enabling almost everything, economic development policy makers are faced with several challenges when planning and implementing strategies for economic growth. Communities, regions and states must be able to adapt programs and initiatives to address the economic disruption caused by technology. In particular, investments in tech and talent are vital to ensuring economic growth and wealth creation for residents and businesses throughout the world.