Bikeshare Startup Targets Nationwide Growth

Posted: Updated:
(photo courtesy VeoRide) (photo courtesy VeoRide)
WEST LAFAYETTE -

The chief executive officer of West Lafayette-based VeoRide Inc. says the startup hopes to launch in 20 new markets in 2018. The company, which began at Purdue University last year and is expanding this month to two other institutions in the U.S., is a dockless bikeshare service that uses mobile technology to make bikes available to riders. Candice Xie, a Purdue graduate who co-founded VeoRide, says they have received positive feedback from users since the service began.

VeoRide announced last week it has signed contracts to launch the service at the University of Kansas and New England College in New Hampshire. In an interview with Inside INdiana Business, Xie says VeoRide provides more convenience for users and communities than traditional bikeshare services.

"For the users, it gives them more freedom and the pricing is more affordable for them. It's only 50 cents every time they ride a bicycle and they don't need to return to a fixed station," said Xie. "For the community, there is no up front costs so it lowers the barriers for the community to get a bikeshare program."

Riders can use VeoRide's mobile app to locate a nearby bike, unlock it by scanning a QR code on the bike or entering the bike's ID number, and the bike will be available to ride. When they're done with the bike, users can just park near any bike rack or publicly-available location listed on the app. 

Xie says they are looking at certain locations to include in the planned expansion. "We are targeting the communities that are built for bikeshare, where bikeshare can be sustainable and where bike riding is engaging for the residents and visitors."

The bikes themselves are designed by VeoRide. Xie says the company controls the entire process from designing to manufacturing to deployment, all of which is done in Indiana.

Xie founded the company along with Edwin Tan, another Purdue alumnus. The company recently relocated from the Purdue Railyard coworking space into its own office in West Lafayette. Xie says while they are looking to expand nationwide, they are proud to keep their roots in Indiana.

Xie says they have received positive feedback from users since the service began.
  • Perspectives

    • Regional Investment Proposal Could be a Game Changer for Quality of Place Initiatives in Indiana

      While quality of place may be defined differently by people, a growing number of Hoosiers recognize the importance of this issue. In particular, the impact of quality of place on talent attraction and retention in a geographic area cannot be ignored. The future of every community is dependent on quality of place. Like many Midwestern states, Indiana is not growing at the same pace as areas in the southern and western regions of the United States.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • GPC is a subsidiary of Kent Corp.

      Ag Manufacturer Begins Expansion

      Iowa-based Grain Processing Corp. has broken ground on an expansion project in Daviess County, which has been more than four years in the making. The company is investing $70 million to expand its Washington plant, which could create up to 20 jobs when complete.

    • Chromcraft Revington Acquisition Complete

      A Colorado company has completed its previously-announced acquisition of West Lafayette-based Chromcraft Revington Inc. As a result of the $3.5 million deal, Chromcraft will operate as a wholly-owned subsidiary of...
    • Purdue Touts New Autism Research Center

      Purdue University says it will expand community programs, resources, collaborations and faculty members researching autism with the development of its new Purdue Autism Research Center. The center has 20 faculty members from the colleges of Health and Human Sciences, Education, Science and Veterinary Medicine.

    • IU Kelley Tops U.S News and World Report Rankings

      Indiana University's Kelley School of Business is ranked first among online MBA programs and online master's programs in the most recent U.S. News and World Report Best Online Education Program rankings. Ball State University's Miller College of Business also reached the top 20 in the online MBA rankings.

    • Skilled Nursing Facility Proposed for Merrillville

      A new $7 million skilled nursing facility is being proposed in Merrillville. Our partners at The Times of Northwest Indiana report the development would include five residential buildings outfitted with 12 beds, a dining area, beauty salon and spa.