Purdue Startup Scores Federal Funding

Posted: Updated:
(L to R) The Perceive staff includes Anuraag Rajasekhar, Kyle McNulty, Aaron Michaux, Odilia Lirani, Matt Woenker, and Everett Berry. (photo courtesy Purdue University) (L to R) The Perceive staff includes Anuraag Rajasekhar, Kyle McNulty, Aaron Michaux, Odilia Lirani, Matt Woenker, and Everett Berry. (photo courtesy Purdue University)
WEST LAFAYETTE -

The National Science Foundation has awarded a $750,000 grant to a Purdue University-based tech startup. The university says the funding will help Perceive Inc., which is located at the Anvil coworking space on the West Lafayette campus, further develop its automated customer service coaching software.

Perceive uses video and audio sensors to monitor interactions between customers and sales associates. Its software then measures how well the associates interact with customers with data such as the percentage of customers greeted by a sales associate and how much time an associate spends talking and listening to a customer. 

Perceive Chief Executive Officer Kyle McNulty says the funding will go toward software improvements to provide more in-depth feedback to sales associates about how they interact with customers.

"Traffic into stores has been declining for several years, so it is becoming more and more important for stores to differentiate themselves on customer service," said McNulty. "Because the one thing a website can't replicate is one-on-one human interaction. And when you have fewer customers in the store, you need to convert as many as possible."

Purdue says Perceive is currently working with one store in Indianapolis and is hoping to move into two or three additional stores by next spring. McNulty says the company is looking to raise more funding before expanding its service to a nationwide retailer by the end of 2018.

The two-year grant comes from the NSF Phase II Small Business Innovation Research program. Perceive previously received a $225,000 Phase I SBIR grant.

  • Perspectives

    • The Importance of Strategic Planning

      How many years have you put work-life balance on your list of New Year's resolutions? Every day, I see so many business owners struggle with the same issues: working 60+ hours each week, not being able to remember the last time they had a vacation, and simply feeling like it's up to them to do it all in their business. After working with countless business owners to identify and overcome their challenges, I've realized the most common root cause is a lack of strategic planning.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Electric Works Lands State Incentives

      The first phase of a major redevelopment project in downtown Fort Wayne will receive state assistance. The Indiana Economic Development Corp. has awarded a conditional tax credit for Electric Works, a mixed-use innovation district located at the former GE campus. The incentive is part of the IEDC's Industrial Recovery Tax Credit program, used to boost investment in the redevelopment of former industrial facilities. Developers are projecting an initial investment of more than...

    • Well-Known Real Estate Firm Expanding to Fort Wayne

      Texas-based Keller Williams Realty Inc. has announced plans to open its first office in downtown Fort Wayne. Financial details of the real estate company's investment in the location were not immediately disclosed, however the expansion will bring at least 35 jobs to the Allen County city.

    • Nestlé Planning $80M Anderson Expansion

      Nestlé USA has unveiled plans to invest nearly $80 million into its Anderson operations. Our partners at The Herald Bulletin report the company will purchase new equipment for the facility and add 30 jobs.

    • Construction to Begin on $15M Fieldhouse

      City and development officials will break ground Friday on a $15 million sports complex in Noblesville. Finch Creek Park Fieldhouse will include five courts with hard surfaces, two turf-surfaced fields and 11 batting and pitching cages. The project, which was first unveiled a year ago, is a public-private partnership between Klipsch-Card Athletic Facilities LLC and the city. The company is also owner/operator of the fieldhouse at Grand Park in Westfield.

    • Kroger Hires Eric Halvorson

      A former longtime Indianapolis television anchor and reporter has been hired by The Kroger Co. (NYSE: KR). Eric Halvorson, who left WISH-TV last year after 33 years, will serve as public affairs manager and media spokesman for the company's Central Division. He succeeds John Elliott, who will become the chief executive officer of Gleaners Food Bank in Indianapolis later this year.