Mearns Wants Ball State 'More Visible And Vocal'

Posted: Updated:
Mearns began as Ball State President in May. Mearns began as Ball State President in May.
MUNCIE -

Ball State University President Geoffrey Mearns says the school's new branding campaign comes at a time that "we've been a little quiet." He says the "We Fly" theme, developed through research and focus group sessions over several months, is targeting prospective and current students as well as alumni who have only been "modestly" engaged in the past. Mearns took office in May, and says he's been seeing a "sense of passion and pride on campus."

During a Studio(i) interview, Mearns said, while he admires humility, "it's not a good marketing strategy when it comes to a university."

The Muncie school unveiled the new brand strategy Monday. The school says the message aims to tell the school's story and highlight attributes including immersive learning, empowerment and campus size. In a news release Monday, Mearns said school leaders knew the new slogan was right when they first heard it.

Ball State officially installed Mearns as its 17th president in September. He marked the occasion by announced that he and his wife Jennifer are committing $100,000 to establish the Mearns/Proud Family Scholarship to support Muncie Central High School graduates who are first-generation college students. He says the commitment is part of his belief that "we all must do more for our schools and our community."

In August, Ball State reported total enrollment of 22,513, which is the highest total in its nearly 100-year history. Its freshman class, at 4,002, is just three students shy of the record set in 1997.

  • Perspectives

    • The First Thing Nonprofit Boards Should Focus On: Member Engagement

      There is no shortage of literature on how to run a nonprofit and what the board of directors should be doing. Do a quick search for “grant writing advice” or “board meeting agenda” and you will easily find hundreds of resources. But if there is so much helpful information around, why is serving on a nonprofit board sometimes so draining? After founding two nonprofits, Musical Family Tree and the Speak Easy, as well as serving on several nonprofit boards...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • (photo courtesy The Times of Northwest Indiana)

      Hammond Pulls 135 Jobs from Illinois

      A Hammond factory recently vacated by Michigan-based Lear Corp. didn’t sit empty for very long. Midland Metal Products has taken over the former seat factory, having relocated from Chicago after 95 years. 

    • (photo courtesy of TriCore Logic)

      Fort Wayne IT Firm Expanding

      TriCore Logic has announced plans to expand its office space and staff at its downtown Fort Wayne headquarters. The company plans to invest over $200,000 in the expansions. The 2010-founded company moved to the Anthony Wayne building in 2013, and now plan to grow their staff of five employees by up to eight over the next four years. 

    • (courtesy Wes Mills)

      Purdue: Farmland Values Decline Fifth Straight Year

      The value of top-quality farmland in Indiana has declined continuing a five-year trend, according to the latest data from Purdue University.  The statewide average of the best cropland is $8,212 per acre, down more than five percent, or $456 per acre, from the same period last year. Purdue’s survey shows average and poor-quality farmland values also dropped, but not as much. Average quality farmland declined by 0.9 percent. Purdue says the poor...

    • ‘Transformation’ Continues in Westfield

      Indiana’s fastest growing city is showing no signs of slowing down.  Mayor Andy Cook says now that Westfield has established itself as a destination for family sports with the Grand Park Sports Campus, the $35 million Grand Junction Plaza will transform the city’s downtown into a destination, a place “where people want to be.”   Cook says the project, more than a decade in the making, is an example of a place making strategy necessary for Midwest...
    • Elanco is headquartered in Greenfield.

      Elanco to Acquire Bayer AG Animal Health Business

      Greenfield-based Elanco Animal Health Inc. (NYSE: ELAN) has entered into an agreement with Bayer AG (ETR: BAYN) to acquire its animal health business in a deal valued at $7.6 billion. If approved, it would double Elanco’s Companion Animal business and create the second-largest animal health company by revenue. “Joining Elanco and Bayer Animal Health strengthens and accelerates our IPP strategy, transforms our portfolio with the addition of well-known pet brands, brings...