Mearns Wants Ball State 'More Visible And Vocal'

Posted: Updated:
Mearns began as Ball State President in May. Mearns began as Ball State President in May.
MUNCIE -

Ball State University President Geoffrey Mearns says the school's new branding campaign comes at a time that "we've been a little quiet." He says the "We Fly" theme, developed through research and focus group sessions over several months, is targeting prospective and current students as well as alumni who have only been "modestly" engaged in the past. Mearns took office in May, and says he's been seeing a "sense of passion and pride on campus."

During a Studio(i) interview, Mearns said, while he admires humility, "it's not a good marketing strategy when it comes to a university."

The Muncie school unveiled the new brand strategy Monday. The school says the message aims to tell the school's story and highlight attributes including immersive learning, empowerment and campus size. In a news release Monday, Mearns said school leaders knew the new slogan was right when they first heard it.

Ball State officially installed Mearns as its 17th president in September. He marked the occasion by announced that he and his wife Jennifer are committing $100,000 to establish the Mearns/Proud Family Scholarship to support Muncie Central High School graduates who are first-generation college students. He says the commitment is part of his belief that "we all must do more for our schools and our community."

In August, Ball State reported total enrollment of 22,513, which is the highest total in its nearly 100-year history. Its freshman class, at 4,002, is just three students shy of the record set in 1997.

  • Perspectives

    • Scott Flood is the owner of Scott Flood Writing.

      Kvetching Employees Kill Reputations

      There's a lot to bemoan about the state of customer service, but one particularly disturbing trend I've noticed is a growing number of employees complaining in the presence of customers.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Lewis Wagner Names Partner

      Lewis Wagner has added Kimberly Adams as partner. She currently chairs the 2018 IndyBar Association's Diversity Job Fair. Adams previously served as a deputy prosecutor in the Marion County Prosecutor's office. She will help manage the defense of class actions, mass tort defense cases and professional liability matters.

    • (Image of The Pete Dye Course at French Lick courtesy of The Pete Dye Golf Trail.)

      Pete Dye Golf Trail Returns

      The Indiana Department of Tourism Development has relaunched the statewide Pete Dye Golf Trail. The initiative, which is a salute to Carmel resident and world-renowned golf course designer Pete Dye, involves seven courses in Indianapolis, West Lafayette, Culver and French Lick. The IOTD will market and manage the trail. It now includes the Ackerman-Allen Course, part of the the Birck-Boilermaker Golf Complex in West Lafayette. Indiana Lieutenant Governor Suzanne Crouch says...

    • Ivy Tech Promotes Monroe to Provost

      Ivy Tech Community College has promoted Kara Monroe to provost/senior vice president. The position was previously held by Dr. Steven Tincher, who will retire in June. Monroe currently serves as vice president, academic innovation and support. In her new role, Monroe will provide overall leadership for academic affairs and serve as the chief academic officer for the college.

    • Amy Tobias

      Planned Parenthood Names VP

      Planned Parenthood of Indiana and Kentucky has named Amy Tobias vice president of development. She most recently served as director of development for Junior Achievement of Central Indiana.

    • The teams will be competing for $15,000 in total prizes.

      State's Largest Hackathon Targets Public Safety

      Launch Fishers and the Indiana IoT lab will this weekend host what organizers call Indiana's largest hackathon. This year's At&T #IoTCivicHack will focus on public safety solutions. Fishers Police Chief Mitch Thompson says new, cutting-edge technology ideas are especially helpful in an industry where "we tend to surround ourselves with other professionals that are in public safety and we all tend to think alike."