Ruoff Puts Name on Indy-Area Concert Center

Posted: Updated:

One of the most high-profile concert venues in the state has a new name. The 24,000-seat Noblesville amphitheater, owned by Live Nation Entertainment Inc. (NYSE: LYV) and formerly known as Klipsch Music Center, is now known as Ruoff Home Mortgage Music Center. The Fort Wayne-based lender is experiencing rapid growth and currently runs more than 30 branches in Indiana, Ohio, Michigan and Florida.

Live Nation did not release financial terms of the sponsorship, only saying that it is a "long-term deal."

At a Wednesday news conference, Ruoff Chief Executive Officer Mark Music said, "At the beginning of 2007, we started transitioning into becoming a national lender. However, we are deeply committed to our home market here in the state of Indiana and this new relationship, in our belief, puts us deeper in the fabric of the communities here in Indiana." 

Marc Abend, senior vice president of venue sales for Live Nation, tells Inside INdiana Business the venue will look to build upon its nearly 30 years of success. "We've talked to (Ruoff) about how we can incorporate ways where they're showcasing their involvement and that's something that we're going to continue to look at. They want a presence in the marketplace in terms of how they promote music and we're going to work with them on that."

Ruoff has been included the last five years on the Inc. 5000 list for fastest-growing private companies in the U.S. and was also the primary sponsor of Takuma Sato's winning car in the most recent Indianapolis 500.

The music center covers 228 acres in Hamilton County and opened in 1989 as Deer Creek Music Center. Prior to Klipsch's naming rights on the venue, it was called Verizon Wireless Music Center.

  • Perspectives

    • The First Thing Nonprofit Boards Should Focus On: Member Engagement

      There is no shortage of literature on how to run a nonprofit and what the board of directors should be doing. Do a quick search for “grant writing advice” or “board meeting agenda” and you will easily find hundreds of resources. But if there is so much helpful information around, why is serving on a nonprofit board sometimes so draining? After founding two nonprofits, Musical Family Tree and the Speak Easy, as well as serving on several nonprofit boards...



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • (photo courtesy The Times of Northwest Indiana)

      Hammond Pulls 135 Jobs from Illinois

      A Hammond factory recently vacated by Michigan-based Lear Corp. didn’t sit empty for very long. Midland Metal Products has taken over the former seat factory, having relocated from Chicago after 95 years. 

    • (photo courtesy of TriCore Logic)

      Fort Wayne IT Firm Expanding

      TriCore Logic has announced plans to expand its office space and staff at its downtown Fort Wayne headquarters. The company plans to invest over $200,000 in the expansions. The 2010-founded company moved to the Anthony Wayne building in 2013, and now plan to grow their staff of five employees by up to eight over the next four years. 

    • (courtesy Wes Mills)

      Purdue: Farmland Values Decline Fifth Straight Year

      The value of top-quality farmland in Indiana has declined continuing a five-year trend, according to the latest data from Purdue University.  The statewide average of the best cropland is $8,212 per acre, down more than five percent, or $456 per acre, from the same period last year. Purdue’s survey shows average and poor-quality farmland values also dropped, but not as much. Average quality farmland declined by 0.9 percent. Purdue says the poor...

    • ‘Transformation’ Continues in Westfield

      Indiana’s fastest growing city is showing no signs of slowing down.  Mayor Andy Cook says now that Westfield has established itself as a destination for family sports with the Grand Park Sports Campus, the $35 million Grand Junction Plaza will transform the city’s downtown into a destination, a place “where people want to be.”   Cook says the project, more than a decade in the making, is an example of a place making strategy necessary for Midwest...
    • Elanco is headquartered in Greenfield.

      Elanco to Acquire Bayer AG Animal Health Business

      Greenfield-based Elanco Animal Health Inc. (NYSE: ELAN) has entered into an agreement with Bayer AG (ETR: BAYN) to acquire its animal health business in a deal valued at $7.6 billion. If approved, it would double Elanco’s Companion Animal business and create the second-largest animal health company by revenue. “Joining Elanco and Bayer Animal Health strengthens and accelerates our IPP strategy, transforms our portfolio with the addition of well-known pet brands, brings...