Skateboard Startup Aims to Shred Onto College Campuses

Posted: Updated:
INDIANAPOLIS -

An entrepreneurial team of siblings believes its emerging skateboard business can gain a foothold on Midwest college campuses and find its way to consumers. Indianapolis-based BlackCraft Boards co-founders Paul and Perry Lierman say their startup sprouted from a high school business project. The Indiana University and Purdue University graduates say crafting longboards from carbon fiber creates a stronger, lighter and waterproof skate deck that offers more design and customizing options than traditional wooden decks. During the INnovators with Dr. K, the Liermans said the technology could eventually branch out beyond skateboards.

Perry says the initial target is recreational riders and longboarding commuters -- primarily on college campuses. From there, he says "we're looking into expanding into new types of boards that can pander to different styles of longboarding such as longboard dancing, downhill boarding, etc. And then even outside of that, there could be different products in totally different industries outside of longboarding altogether that could benefit from carbon fiber construction."

Right now, BlackCraft Boards is focused on fulfilling rewards from a recent Indygogo crowdfunding campaign. Using funds from a capital campaign, Paul says a first mold will be created and the company will set up a "street team" of brand ambassadors to sell the boards on college campuses. "We believe that as soon as people step on our boards, they're going to understand why our boards are so special," Paul added.

Donald "Dr. K" Kuratko is the Jack M. Gill Chair of Entrepreneurship at the Indiana University Kelley School of Business in Bloomington. He provided his "prescription" to help the young business meet their goals. It involves the "Three Ts for an Emerging Venture":

  • Transition- Go from the appearance of a hobby into a professional business.
  • Team- Build a team that includes industry experience to execute on growth.
  • Trajectory- Focus on the variable sources of capital that can move you to a potential growth plan.

You can connect to more about BlackCraft Boards through social media.

  • Perspectives

    • Increasing Women Leaders in Companies and Associations

      As members of an industry largely populated by male professionals, we see firsthand the need for more diversity. As Katie Culp, president of KSM Location Advisors, noted in a recent blog, diversity leads to better business decisions.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Valpo Taking 'Difficult' Actions Involving Law School

      Valparaiso University says its law school is facing "severe financial challenges," deeming the 130-year-old program "financially unsustainable for the foreseeable future." The administration has decided to suspend first-year law school class admissions next fall and the university is exploring alternatives for the future, including affiliating the law school with another institution or relocating it to a market with "perceived greater demand."

    • Holcomb Makes Board Appointments

      Governor Eric Holcomb has made another round of appointments to various boards and commissions. They Include the Indiana Public Defender Commission, the Indiana Tourism Council and the Indiana State Fair Board.

    • Mainstreet Details $425M Deal

      Mainstreet Health Investments Inc., a Toronto company founded by Carmel-based Mainstreet, has announced a $425 million acquisition and planned name change. The senior health care real estate company says the deal for New York-based Care Investment Trust LLC includes a portfolio of 42 properties throughout the United States. Mainstreet Health Investments says Invesque Inc., its proposed new name, will be unique, recognizable and "eliminate any possible confusion around...

    • Berry Global to Acquire Ohio Company

      Evansville-based Berry Global Group has announced plans to acquire Ohio-based Clopay Plastic Products Company. The deal, valued at $475 million, is expected to close in early 2018. Clopay produces breathable films and laminates for a variety of markets, such as hygiene, healthcare and construction. Berry Chief Executive Officer Tom Salmon says the acquisition is directly aligned with the company's fundamental strategic initiatives.

    • Construction Begins on $25M Assisted Living Facility

      Officials in Noblesville have broken ground on a $25 million assisted living and memory care facility. The four-story, 105,000-square-foot Heritage Woods of Noblesville will include 124 studio and one-bedroom apartments and create nearly 80 full-time and part-time jobs.