Fizziology Acquired by Los Angeles Company

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As part of the deal, Fizziology says it will bring its software development team in-house. As part of the deal, Fizziology says it will bring its software development team in-house.
INDIANAPOLIS -

Fast-growing Indianapolis-based media and entertainment analytics company Fizziology LLC has been acquired. Los Angeles-based MarketCast LLC says the deal will allow it to provide "unparalleled insights" in the film, television, gaming and related industries.

Co-founder Ben Carlson says he is "thrilled to be joining the MarketCast family," citing their "history of innovation and growth and their sterling reputation within the entertainment industry." The companies did not immediately release financial details of the transaction.

As part of the deal, Fizziology says it will bring its software development team in-house. Co-founder Jen Handley says bringing the team, The Able Few, on as full-time employees will "accelerate innovation." She says the combination of Fizziology's rapid development capabilities and MarketCast's size and methodological expertise will result in "the next generation of insights and analytics products.

In June, Fizziology announced plans to invest more than $500,000 into its Indianapolis headquarters and add up to 55 jobs by 2020. At the time, Carlson said new industry entries such as sports would "supercharge" the company's growth. The company has been on the INC 5000 list in 2016 and 2017. INC Magazine has also named Fizziology a national "Best Place To Work."

In addition, Fizziology won the 2017 Mira Award for Tech Service of the Year. Carlson and Handley spoke with Inside INdiana Business just after that announcement.

 

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