Fishers Agency Targets Digital Ad Fraud

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The head of a Fishers-based digital advertising agency believes there is a big future in eliminating online advertising fraud. Statwax President Jeff Gasior says the two-year-old company is writing its own algorithms and scripts to help customers deploy digital ads more precisely. Statwax currently has 16 employees -- a number Gasior says could more than triple by the end of next year -- and has launched the Statwax Academy, which is designed to train the next generation of the digital data and analytics work force.

During an appearance on Inside INdiana Business Television, Gasior discussed situations where ad fraud exists. "It's usually because people are purchasing large amounts of impressions without really worrying about where they're actually being placed and what we do is by figuring out where those ads need to be placed and buying them in milliseconds versus actual thousand impressions at a time, we see a great number of decreases in those ad fraud numbers going out," he said.

The company has already locked in some big-name customers. The list includes Adidas, GE "and just recently working with First Internet Bank," Gasior said, "Voxx (International) -- just to name a few -- Ivy Tech, we've had some explosive growth with them just over the last couple of months as well." Statwax says those partnerships have translated into business and it has experienced revenue growth of 230 percent year-over-year.

You can connect to more about Statwax Academy by clicking here.

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