Pacers: Branding Blends 'Modern And Traditional'

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(Image of new jerseys courtesy of Pacers Sports & Entertainment) (Image of new jerseys courtesy of Pacers Sports & Entertainment)
INDIANAPOLIS -

The Indiana Pacers have unveiled new uniforms and branding ahead of the team's 51st season. "We Grow Basketball Here" is the new platform and the jerseys are the result of an NBA agreement with Nike. Pacers Sports & Entertainment Chief Marketing Officer Todd Taylor says "we want to nurture the continued growth of basketball - across all levels and throughout the state - to inspire the spirit and passion deeply rooted in our game."

Part of the package includes a new logo design featuring a stylized outline of the state that will be integrated into the new uniforms and a new home court design.

Taylor says "as we enter our 51st season, we wanted to create a uniform that stayed true to our traditional roots while becoming a bit more modern in the process. We believe the new uniform with both modern and traditional elements is the balance we were looking for. As for the new slogan and logo, Taylor remarked, “Indiana is basketball. As a state, we have a very rich history and tradition."

You can connect to more about the team's new uniforms, logo, brand and court by clicking here.

  • Perspectives

    • Richardson is a senior manager with Centric Consulting.

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