Boles Talks Tackling Lagging Brickyard Attendance

Posted: Updated:
Doug Boles is president of the Indianapolis Motor Speedway. Doug Boles is president of the Indianapolis Motor Speedway.
INDIANAPOLIS -

It's Brickyard 400 weekend in Indianapolis, and the president of the Indianapolis Motor Speedway says attendance remains the top issue for race-related officials. Doug Boles says changes designed to address lagging tickets sales are afoot, including the series' announcement that next year's race will move to September. Other potential attendance-boosting moves include a new concert experience the day before the race, 400 Fest, that Boles believes will help drive more interest in the way music acts have for the Indianapolis 500. The race's new title sponsor, Nashville-based Big Machine Label Group, is helping wrangle bands for the pre-raceday event.

During an interview with Inside INdiana Business, Boles discussed anticipated attendance and addressed whether lights could be in the future for the famed oval. He says turnstile figures for Sunday's race are expected to be about the same as last year, which estimates pegged around 50,000. Lights, Boles says, are "an expensive investment" that has been considered for several years and will continue to be. If the return on investment proposition for a night race at IMS increases and the cost of technology continues to dip, Boles says "there may be a day in the future where you see lights at the speedway, it's just not going to be real soon, I don't think."

He said all the changes for this year and beyond point toward making the weekend more about the experience, for racing fans and non-racing fans, alike.

"The first thing that you hear from our fans is that this track is so big and has such long straightaways and flat corners that sometimes it's not as conducive for the racing as it might be if you go to Daytona or someplace, for example, where it's really banked and the cars run better," he told Multimedia Journalist Mary-Rachel Redman. "Cool temperature, though, does help the performance of the cars, so moving to September could address that issue right away." Beginning next year, the race will be the final race before the series heads into its playoffs, giving the race "more consequence."

  • Perspectives

    • Investing Lessons from Mount Elbert

      With little mountain-climbing experience under any of our belts, a few friends and I decided to take on Mount Elbert, Colorado’s tallest mountain. While regular climbers may not consider this “Gentle Giant” a tall task, it was for us inexperienced climbers.  Is investing your “tall task”? If so, you can learn a lot from our experiences. And you won’t have to climb a mountain to do it!

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • ‘Potential’ Fueling Downtown Makeover in Fort Wayne

      As Fort Wayne prepares to christen its latest big downtown project, Mayor Tom Henry says there are no signs of transformational development slowing down in the state’s second largest city. The Landing, a $34 million downtown redevelopment project, is expected to officially open soon, one of an estimated 14 projects that Henry says can help Fort Wayne become a destination city. Since the opening of Parkview Field more than a decade ago, Henry says momentum has...

    • New study reveals best place in Indiana for young families

      And the Best Place for Young Families Goes To...

      What do you look for in a community when deciding where to start a family and raise your children? There can be several factors to weigh in making a sound decision. Housing affordability. Unemployment rates. Quality of education. Mortage website Lendingtree.com has released the results of a study pointing to the best places for young families in Indiana.

    • (image courtesy of WPTA TV)

      Indiana Plants Impacted by UAW Strike

      The United Auto Workers union, which totals approximately 49,000 workers at 33 General Motors Co. (NYSE: GM) plants nationwide, went on strike at midnight. The strike affects workers at GM plants in Fort Wayne, Bedford, Marion and Kokomo. The Fort Wayne plant, which assembles full-size pickup trucks, employs about 4,500 UAW workers. Our partners at WPTA-TV in Fort Wayne report several hundred were seen on the picket line throughout the day. In all, about 7,000 UAW...

    • Photo courtesy of Bristol Parks

      Startup Plans to Add 250 Jobs By 2021

      A metal forming startup is seeking to use a facility in Bristol that has been empty since 2017 for a major manufacturing operation. The Elkhart Truth reports Brinco will invest $52 million in the project and add 250 jobs.

    • Diamond K Sweets Fudge O'Bits

      Spencer Confectionery to be Featured on QVC

      Spencer-based Diamond K Sweets will feature their trademark product this fall on QVC. The company's Fudge O'Bits Holiday Bundle will soon be offered to QVC shoppers, which features its company's top  four selling flavors of fudge.