Southwest Central Indiana Seeking Identity Strategy

Posted: Updated:
Tina Peterson is CEO of Regional Opportunity Initiatives Inc. Tina Peterson is CEO of Regional Opportunity Initiatives Inc.
BLOOMINGTON -

Regional Opportunity Initiatives Inc. says a new competitive identity strategy will take up to six months to complete. The Bloomington-based organization represents 11 counties in southwest central Indiana and has selected Dartlet and Fourth Economy, two research consulting firms, to handle the task. ROI says the work will culminate in a strategy involving storylines and dimensions that can be shared region-wide to help retain and attract talent, business and investment.

Dartlet and Fourth Economy will use existing resources including the region's Strategic Plan for Economic and Community Development, an Occupational Needs Assessment, I-69 Interchange Analyses to inform their work. The efforts will involve market perception research, competitive audit development, workshops, hundreds of stakeholder interviews and additional analysis that includes investigating commuting/live-work patterns, shopping and trade areas, industry supply chains and comparing growth trends.

ROI Chief Executive Officer Tina Peterson says "southwest central Indiana is a region with a compelling story to tell, and it's imperative that we begin to share that story. For organizations across southwest central Indiana to work collaboratively in attracting and retaining workforce, business and investment, we need for the rest of world to know about the exceptional assets and opportunities in our 11-county region."

ROI advocates for economic and community prosperity in Brown, Crawford, Daviess, Dubois, Greene, Lawrence, Martin, Monroe, Orange, Owen and Washington counties.

  • Perspectives

    • School District Raises Questions About ILEARN

      Like all schools in Indiana, we were disheartened at the ILEARN results for school year 2018. We would like to raise several questions concerning this test as it relates to college and career readiness for our students. The annual Indiana Statewide Assessment (this year’s ILEARN) has been developed to evaluate college and career readiness at all levels tested. We are very troubled by our lack of understanding of what indicators in the test evaluate...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • School District Raises Questions About ILEARN

      Like all schools in Indiana, we were disheartened at the ILEARN results for school year 2018. We would like to raise several questions concerning this test as it relates to college and career readiness for our students. The annual Indiana Statewide Assessment (this year’s ILEARN) has been developed to evaluate college and career readiness at all levels tested. We are very troubled by our lack of understanding of what indicators in the test evaluate...

    • Purdue to Open Chick-Fil-A Amid Protests

      Citing overwhelming demand for Chick-fil-A’s food and services, Purdue University has announced it will allow the restaurant to open on campus. The university has been at the center of a debate over the Georgia-based food chain. 

    • (image courtesy of Pixabay/NIkolay Frolochkin

      State Revenue Ticks Higher in August

      Indiana revenue in August exceeded projections by nearly four percent. The Indiana State Budget Agency reports General Revenue funds last month hit $1.1 billion, 3.8 percent above projections. Sales tax revenue came in higher than anticipated at $693 million, more than three percent higher.

    • Photo courtesy of Indianapolis Motor Speedway

      Red Bull to Discontinue Air Race World Championship

      The Red Bull Air Race at the Indianapolis Motor Speedway, originally scheduled for October, has been canceled as a result of Red Bull's decision to discontinue the Air Race World Championship following the 2019 season. The company says the races scheduled between June and September in Russia, Hungary and Japan will run as planned. 

    • (Provided Photo/ALOM Technologies)

      ALOM CEO: Indy 'One of Our Biggest Successes'

      The chief executive officer of California-based ALOM says in the two years since opening a fulfillment and distribution hub in Indianapolis, the facility has been one of the company's biggest successes. The supply chain management company this week cut the ribbon on its expanded 160,000-square-foot facility, which Hannah Kain says will lead to continued growth in Indy. When the project was first announced earlier this year, ALOM said it would increase employment by 25%.