LIDS Unveils 'Captown USA' Campaign

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to customers in Times Square LIDS locations. to customers in Times Square LIDS locations.
INDIANAPOLIS -

Indianapolis-based LIDS Sports Group has launched its "Captown USA" campaign, which is a partnership with Spike Lee. The Emmy Award-winning director says the documentary-style video spotlights "the underlying reasons why cap lovers, sports and others wear and invest in headwear."

The video depicts Lee "on a quest toward the headwear mecca of Indianapolis, or 'Captown USA.'" It features the director speaking to customers in Times Square LIDS locations. It also spotlights the company's daily production processes.

"For many like me, hats make a personal statement and communicate what you represent, who you are, how you live and what you love to the world," said Lee. "As an avid hat wearer, it was my team's goal to bring the conversation of today’s diverse headwear culture to light by accentuating the underlying reasons why cap lovers, sports and others wear and invest in headwear."

Lee and his team also filmed in three Indiana locations, including the company's new $20 million headquarters in Zionsville, its Marion County distribution center and its Circle Centre Mall location.

Lee is known for movies including "Do The Right Thing" and "She's Gotta Have It." He and his team have produced more than 35 films since 1983. He is also a constant presence at New York Knicks games in Madison Square Garden, and gained some notoriety among Indiana Pacers fans during the peak of the teams' rivalry in the 1990s and early 2000s.

You can see the video below:
 

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