Stiver Joins TrendyMinds as Senior VP

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Catherine Stiver has joined TrendyMinds as senior vice president of marketing strategy. She has more than 15 years of leadership and marketing experience. With a portfolio that includes work with brands such as Unilever, Eli Lilly and Co., Harrison College and Butler University, Stiver maintains an extensive background in brand development, market research and lead generation. With a Marketer of the Year award from Lilly under her belt, Stiver possesses unique knowledge of enterprise marketing strategy bolstered by a deep understanding of the agency world.

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      Picture a high-end jewelry store. Fine jewelry isn't purchased on any regular schedule, so the business doesn't always know when a customer wants to make a new purchase. Let's assume this company offers an incredible in-store experience. They send occasional emails and mailers about sales or special events. But customer outreach at an individual level is left to the sales folks.

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