Startup Ladies Founder Becomes CEO

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An executive with Fishers-based Sticksnleaves is stepping down to become chief executive officer of the organization she founded in 2014. Kristen Cooper, who served as vice president of operations and corporate development with the tech company, will become CEO of The Startup Ladies, also based in Fishers. The organization, located at Launch Fishers, aims to assist women entrepreneurs in starting up and scaling up their businesses. Cooper appeared on Inside INdiana Business Television in March 2016 on a special INsiders panel focusing on women in entrepreneurship.

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    • Are You Connecting With Your Customers?

      Picture a high-end jewelry store. Fine jewelry isn't purchased on any regular schedule, so the business doesn't always know when a customer wants to make a new purchase. Let's assume this company offers an incredible in-store experience. They send occasional emails and mailers about sales or special events. But customer outreach at an individual level is left to the sales folks.

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