Shoe Startup Born in Indy Rides Far-Reaching Connections

Posted: Updated:
(Image courtesy of ESLO Shoes.) (Image courtesy of ESLO Shoes.)

Young entrepreneurs are tapping into connections in Indianapolis, Mexico and beyond in launching an international children's shoe brand. ESLO co-founders Ryan Eldridge and Eduardo Salcedo met at the Indiana University Kelley School of Business at IUPUI and launched the leather shoe business in late 2015. The company is one month into a Kickstarter campaign that is looking to raise $20,000.

The company is based in Indianapolis, but its production and distribution is spread out. Eldridge says manufacturing is done at facilities in Mexico that are owned by Salcedo's family and it uses logistics resources in California. In an interview last week on Inside INdiana Business Television, Eldridge said partnerships forged in Indianapolis have been invaluable.

"What we're looking to do is leverage third-generational experience. They've been doing this a long time. A lot of love, passion has gone into it. We want to be able to utilize now social media, digital marketing the local resources we have here in town," Eldridge, who handles marketing, said. "We've been working with some really awesome companies -- The Speak Easy (entrepreneurial space in Indianapolis) -- and have a lot of other encouragement from the local community to really build this idea."

Eldridge says he had wanted to start a shoe company from an early age when he customized pairs of his friends shoes as gifts. He met Salcedo, who the grandson of a shoe factory owner and son of shoe store entrepreneur and ESLO design lead Celina Lopez Orozco. While at IUPUI, the pair joined up with fellow co-founder Lorenc Qorlaze, who handles the logistics of the business.

  • Perspectives

    • The Power of Partnerships

      You can't go it alone in tech. All technology companies, regardless of their segment, live in an ecosystem comprised of organisms of varying complexity. More mature companies in established categories can function at the top of the food chain, consuming smaller companies through acquisition, but startups are seldom if ever in a position to gain dominance through acquisition. It’s vital for the success of a startup to be able to play well with others...



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • Liberty Mutual Plans 400 New Carmel Jobs

      Boston-based Liberty Mutual Group Inc. is planning to add up to 400 Carmel jobs as part of a $14 million expansion plan. The insurance company has a global presence and currently employs 1,430 in central Indiana. The Indiana Economic Development Corp. says the new jobs, expected to be created by 2021, will pay more than the state and Hamilton County average wages. Plans call for Liberty Mutual to lease...

    • Indiana Included Among 'Least Tax-Friendly States'

      A personal finance magazine has ranked Indiana among the 10 least tax-friendly states in the country for retirees. The ranking is part of Kiplinger’s Personal Finance's 2017 Retiree Tax Map, which compares all 50 states on senior tax breaks, as well as taxes on income, property, everyday purchases and estates.

    • Schools Recognized Among Best For Military Students

      Two Indiana schools are ranked among the best colleges for veteran, active-duty and military dependent students. The Military Times Best: Colleges 2018 rankings are determined by a survey that assesses the veteran and military student services and rates of academic achievement of more than 600 colleges throughout the country.

    • Vote on North River Property Deal Delayed

      The Fort Wayne City Council has delayed a vote on whether to purchase a 29-acre property near the city's downtown. Our partners at WPTA-TV report some members of the council are concerned about the more than $4 million deal, as the city will not know the results of an environmental study until after the transaction is complete. The city has called the property, which served as the site of a former OmniSource scrap yard, as an "important gateway to downtown."

    • Purdue Startup Scores Federal Funding

      The National Science Foundation has awarded a $750,000 grant to a Purdue University-based tech startup. The university says the funding will help Perceive Inc., which is located at the Anvil coworking space on the West Lafayette campus, further develop its automated customer service coaching software.