Tourism Up in Morgan County

Posted: Updated:
The Willowfield Lavender Farm's Summer Concert Series is a top attraction in Morgan County. (photo courtesy Visit Morgan County) The Willowfield Lavender Farm's Summer Concert Series is a top attraction in Morgan County. (photo courtesy Visit Morgan County)

A new study says tourism in Morgan County continues to grow. The study, commissioned by Visit Morgan County, says visitor spending totaled $23 million in 2015, which is a more than 5 percent increase over the previous year.

The study from Pennsylvania-based Rockport Analytics says the visitor spending in 2015 supported 426 jobs and more than $9 million local wages and proprietor income. It also generated more than $5 million in state and local taxes.

"We all know recreation is a popular reason for visitors to be in the area, with Morgan-Monroe State Forest and various county and city parks, but these attractions are often free and so would not affect the numbers much in this particular study," said Tosha Daugherty, director of Visit Morgan County. "What these numbers do tell us is more people visiting the area are paying for recreational and entertainment opportunities, such as horseback riding at Grandpa Jeff’s in Morgantown or tickets to a play at The Depot Theatre in Martinsville."

The report says 42 percent of all visitor spending was in food and beverage purchases, followed by retail spending at 29 percent, transportation at 13 percent, lodging at 9 percent and recreation and entertainment at 7 percent. The numbers show tourism is the 11th largest industry in the county, excluding government. 

You can view the full economic impact study below:

  • Perspectives

    • Overseas Outsourcing Can Create a World of Problems

      The internet broke down geographic barriers for businesses, making it possible to find lower-cost suppliers around the world. But if companies lack the knowledge and skills to manage those suppliers properly, they may end up spending far more than expected. We’ve worked with companies all over the globe to help our clients meet their advertising and marketing objectives while protecting their budgets. While most of those working relationships have been positive, we’ve had...


  • Most Popular Stories

    • Money magazine judges Fishers as 3rd best place to live in the U.S.

      Fishers Makes Top 10 List of 'Best Places to Live'

      Three communities in Indiana made the top 100 list of best places to live in the country, but only one made the top 10. Fishers was judged by Money magazine as the third best place to live in the United States, behind Clarksville, Tennessee and Round Rock, Texas.

    • (image courtesy of Pixabay/Fifaliana Joy)

      Indiana Health Plan Helps Expunge Criminal Records

      Ohio-based CareSource, one of the largest administrators of Medicaid in the country, has received approval from the state of Indiana to pay up to $500 for the expungement of criminal records for people just released from prison. The health plan provider says the benefit will help open opportunities or jobs to people with criminal records that otherwise would have been off-limits.  “Expungement removes the criminal record of eligible individuals, allowing them a greater...

    • Elizabeth Head is the head of school at ISI.

      International School Launches Capital Campaign

      The International School of Indiana has publicly launched a capital campaign to establish a unified campus in Indianapolis. As part of the ONE ISI campaign, the school is looking to raise $6.5 million to build a new school building for pre-elementary and elementary students at the site of its middle and high schools. The public launch follows a 10-month silent phase of the campaign, during which ISI raised $5 million from more than two dozen donors. Currently, ISI's operations are...

    • Caito-Wagner Hal rendering (courtesy Marian University)

      Marian University Announces New Residence Hall

      Marian University plans to build a new campus residence hall following a seven-figure lead gift from Phil and Brigitt Caito. The gift will help facilitate Caito-Wagner Hall, with construction set for May 2020. The 57,000 square foot facility will include 112 rooms to house 210 students when it's scheduled to open in August 2021.

    • Tony George Named Chairman in IMS Transition of Power

      In a move that marks a remarkable return to power, Tony George is now chairman of the family business that owns and operates the Indianapolis Motor Speedway. At a board meeting, George was named chairman of Terre Haute-based Hulman and Co., succeeding his mother, Mari Hulman George, who was named chairman emeritus. George, who brought NASCAR to IMS in 1994, gave the command to start engines for the 23rd edition of the Brickyard 400 Sunday and was introduced as chairman.