Bluebridge Bullish on Employee Engagement

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Jaramillo founded Bluebridge in 2011. Jaramillo founded Bluebridge in 2011.
FISHERS -

A Fishers-based entrepreneur says his company is going "all in" on a high-growth app. Bluebridge Chief Executive Officer Santiago Jaramillo says the Emplify platform aims to turn the art of employee engagement technology into a science and is already gaining traction. Bluebridge recently sold its church and tourism app units for $8 million, and raised another $3 million to launch Emplify. The platform has already attracted 50 customers since debuting this summer. During an interview on Inside INdiana Business Television, Jaramillo said keeping employees engaged is a key for employers.

Bluebridge Churches was sold to echurch powered by PushPay and Bluebridge Tourism was acquired by Simpleview.

"Seventy percent of employees are now disengaged and employers are realizing that the best talent out there is valuing more than just financial compensation. Employees want a place where they can be connected, inspired, a place where they can be heard, and if employers are able to deliver that, they'll truly attract and retain the best talent," said Jaramillo. "If people are our greatest asset, that means their business will succeed. If they don't, that means employees will continue to leave, continue to churn, and productivity will be low with low employee engagement."

In July, Emplify received a $3 million boost from an investment partnership that included Fishers-based Allos Ventures. Jaramillo says Emplify is the fastest-growing business unit under the Bluebridge umbrella since he launched the company from his Indiana Wesleyan University dorm in 2011. He says "thousands and thousands" of employees are already using the platform and the ultimate goal is to connect one million workers to Emplify.

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