Milestone Year For Women's Final Four in Indy

Posted: Updated:

The NCAA Women's Final Four will take the court at Bankers Life Fieldhouse this weekend, and for the first time, feature championship games for all three divisions. Vice President of Women's Basketball Championships Anucha Brown says Indianapolis provides a "seamless transition" when teams visit every five years. The tournament is expected to attract some 30,000 fans and have an economic impact of $20 million. During an interview on Inside INdiana Business, Brown says this year's edition coincides with several milestones for the sport.

The first NCAA women's championship was held 35 years ago. It's also the 20th anniversary of the WNBA and 40th anniversary of the inaugural USA Olympic Women's Basketball team.

Brown says the Final Four takes years of preparation. The 2016 edition will take place at the same time as the annual Women's Basketball Coaches Convention, which attracts as many as 2,000 coaching professionals from throughout the country.

The Final Four includes more than just games. Brown says the event is a "celebration of the sport." Activities surrounding the games include: Tourney Town, which is free and family-focused and takes place at the Indiana Convention Center; Super Saturday, which involves free, open practices, autograph sessions and outdoor physical activities; and the headline Friday Tip-Off Party, featuring musical acts such as Salt-N-Pepa.

The game schedule is:

  • Sunday: Division I Semi-Finals
  • Monday: Division II and Division III National Championship games
  • Tuesday: Division I National Championship game

Indianapolis is the headquarters of the NCAA, which Brown says contributes to a smooth event. She adds long-term relationships with the Indiana Sports Corp. and the staff at Bankers Life Fieldhouse are also a plus.

  • Perspectives

    • How to Find a New Audience After Hitting a Marketing Plateau

      It may sound like a marketer’s dream scenario: efforts have proven to be so successful it appears a company has completely saturated their target audience. While it may be a good problem to have, it still may be a problem. Hitting a marketing plateau is an opportunity for companies in any industry to reevaluate, re-energize and come to the table with new ideas for better understanding existing customers and engaging new audiences.



  • Most Popular Stories

    • Gas City Startup Helping Hemp Farmers

      Last month, it became legal for Hoosier farmers to grow hemp and a Gas City-based startup is being aggressive in being among the first to take advantage of market opportunities. Heartland Harvest Processing is helping farmers connect the new agricultural commodity to consumer products, including CBD. Founder and Chief Marketing Officer Chris Moorman says the first hemp harvest under the new law is expected to begin next month. In an interview with Business of Health...

    • IU, Purdue Notch New Enrollment Levels

      Indiana’s two largest state universities are starting the fall semester with a record number of attendees. Indiana University Bloomington says it is welcoming its largest-ever class of first-year students, nearly 8,300 based on preliminary figures.

    • Eleven Fifty is headquartered at Launch Fishers.

      State to Launch 5G Hub in Downtown Indy

      The state of Indiana has announced plans for what it says is a first-of-its-kind 5G hub. Launching in October, the Indiana 5G Zone aims to "attract business, foster innovation and propel research and development in 5G-enabled advanced technologies." The hub will be located inside the new downtown Indianapolis headquarters of the nonprofit Eleven Fifty Academy. The Indiana 5G Zone will include a 3,000-square-foot research lab, which will be used to develop and test...

    • (image courtesy of The Times of Northwest Indiana)

      Crews Start Demolition of Carson's in Hammond

      The face of downtown retail in Hammond is changing once again with the demolition of Carson’s department store, the one-time the anchor of Woodmar Mall. Our partners at The Times of Northwest Indiana report excavating crews have started to demolish the last vestige of the shopping center which stood since the 1950s. 

    • Nationwide, AAA Travel says nearly 47 million Americans will travel at least 50 miles from home.

      Indiana in Bottom Half of Annual Highway Report

      Indiana's highway system needs a lot of work, according to a new study. The Hoosier state ranks 33rd in the nation in condition and overall cost-effectiveness in the Annual Highway Report, published by the California-based Reason Foundation.