Geofeedia Founder Tips Cap to ExactTarget

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The company was founded in 2011. The company was founded in 2011.
CHICAGO, INDIANAPOLIS -

The chief executive officer of Chicago-based Geofeedia Inc. says the company's recently-expanded Indianapolis office has benefited from what he describes as an "ExactTarget overhang." The social media data analytics firm just received a $17 million capital investment, which Phil Harris says could help fuel the addition of up to 50 high-tech workers at the Indy location in the coming year. He says ExactTarget, the digital marketing business that was founded in Indianapolis, has supplied his company and others in the city's tech scene with leaders that continue to do "amazing things."

Scott Dorsey, one of ExactTarget's founders and a former chief executive officer is a Geofeedia investor, and ExactTarget alums Justin Fite and R.J. Talyor serve as chief revenue officer and vice president of product management at Geofeedia, respectively.

Even before the latest infusion from Boston-based Silversmith Capital Partners, the company was experiencing big growth in the city and was eyeing even more. Last April, Geofeedia announced plans to create nearly 340 jobs in Indianapolis by 2020. In 2015, it also closed on a $3 million round of funding led by Hyde Park Venture Partners.

Harris tells Inside INdiana Business he sees growth opportunities across a wide range of industries.
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