Former TV Exec Joins VisionThree

White spent nearly three decades in the television industry. White spent nearly three decades in the television industry.

A former Indianapolis television executive is taking on a new role with an interactive multimedia company. Jeff White, who previously served as president and general manager of WISH-TV, has been tapped to lead business development for VisionThree LLC.

VisionThree's clients include Rolls Royce in Indianapolis, Indianapolis-based Eli Lilly and Co. (NYSE: LLY), Zotec Partners in Carmel, the Children's Museum of Indianapolis and Bloomington-based Hoosier Energy Inc.

The company says it specializes in "making what's complex to explain, simple to understand." It develops experiences involving content management systems, custom application program interfaces and 2D and 3D animations.

White says "after 28 gratifying and successful years in the television business, I see VisionThree as an opportunity to join a company that leads the way in creating experiences that most effectively engages clients and consumers. The idea of a cutting-edge, 3-D touch technology platform - one that interfaces sight, sound and motion in a fully interactive impactful message - is a truly extraordinary and most effective messaging channel for today’s sophisticated audience."

Co-founder Jeff Hopler calls White "a perfect fit" and says his background in visual storytelling, marketing and connections in the business community will help elevate the 13 year-old company.

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