Campaign, App Focus on Indiana Beer

The app is available in iOS and Android formats. The app is available in iOS and Android formats.

The Brewers of Indiana Guild is encouraging more collaboration in the local beer movement through a pair of new initiatives. In honor of the state's Bicentennial, the trade association has launched a Bicentenni-Ale campaign, which focuses on brewers using Indiana-sourced ingredients. The guild has also released a Drink Indiana Beer mobile app.

The industry has experienced a surge in recent years and the guild says it now represents more than 120 breweries.

Bicentenni-Ale is an Indiana Bicentennial Commission-endorsed Bicentennial Legacy Project. It involves listing maltsters, hop growers and other local ingredient-providers for member breweries and encourages them to connect with Hoosier suppliers.

The Drink Indiana Beer app includes turn-by-turn directions to breweries in the state, information for major events like this weekend's annual Winterfest at the State Fairgrounds and lists of family-friendly breweries. The guild is also set in May to release its first Indiana beer guide.

Executive Director Rob Caputo says "Indiana's brewing industry has grown rapidly, and it's our mission to help promote our brewers and give them access to resources to continue to brew and sell great beer. We're excited about growing and adapting with the industry."

The Brewers Association pegs the industry's economic impact in the state at more than $1 billion annually and says it is tied to more than 8,000 full-time workers statewide.

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