Apple Alum Launches Indy Tech Startup

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The company says "Torchliters" will have expertise in various industries ranging from retail and finance to sports and entertainment. The company says "Torchliters" will have expertise in various industries ranging from retail and finance to sports and entertainment.
INDIANAPOLIS -

A former Apple Inc. (Nasdaq: AAPL) and Salesforce Marketing Cloud executive has launched a tech startup in Indianapolis. Susan Marshall calls Torchlite an on-demand marketplace connecting businesses with marketing specialists. Marshall will detail plans for Torchlite this weekend on Inside INdiana Business Television.

Marshall says the platform allows businesses to tap into a network of so-called "Torchliters" to develop and execute digital campaigns. She says the company will serve as an alternative to hiring in-house staff or outside agencies.

The marketplace will be staffed with writers, designers, SEO experts, bloggers and developers. The company says the "Torchliters" will have expertise in various industries ranging from retail and finance to sports and entertainment.

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